Hope you remember the Austrian skydiver Felix Baumgartner’s breathtaking descent from over 24 miles (39km) above the earth! It was way back on October 14th, 2012 when the spellbinding feat was achieved as part of the Red Bull Stratos project, wherein the company invested 30$ million and raked in 500$ million through sales. Whenever I …
Novel Corona virus has radically reshaped a lot of aspects in our day-to-day life. Businesses are no exceptions. Recently, I went to a hotel situated in my locality to down breakfast. Dine-in space was blocked off. Only takeaway service was available. Customers could collect their food by waiting in the hotel’s facade. Hotel’s owner was …
Being movie enthusiasts, my father and I use to deliberate about them now and then. Recently, my father re-watched the 1967 Tamil mystery thriller, ‘Adhey Kangal’, produced by AVM Productions, on Amazon Prime Video. After watching the flick, he mentioned recollecting a then print marketing strategy for ‘Cinthol’ and A. C. Tirulokachandar’s directorial effort. He …
My father gifted Dr. Sandeep Shastri’s ‘LAL BAHADUR SHASTRI: Politics and Beyond’ on my 30th birthday i.e. on 11th January 2020 by mentioning the significance of the date in Indian political history. The date happens to be the demise date of India’s second Prime Minister, Lal Bahadur Shastri. This very coincidence aroused my interest in …
During my visit to Vivira Mall, located in Navalur Chennai, I stumbled upon this ad in a Jockey showroom’s facade. I immediately recollected a piece that I read a week ago in The Economic Times‘s Wednesday supplement, Brand Equity. The article contends that with Red Bull having made their brand’s voice heard all over the earth …
Last week, I and my wife planned to purchase shirting and suiting from a Raymond store. Thus, we visited an outlet in our locality, Adyar. Upon entering the store, we were able to spot only ready to wear clothing. We couldn’t find fabrics, which we intended to purchase. Then, there came a person to attend …
We are in an era where brands are trying out to enhance customer experience by incorporating technological innovations that incur a substantial cost. At the same time, brands are also attempting to pan out cost-effective means of innovations. Of late, I came across one such economic strategy i.e. utilization of a dual-purpose matching glass, deployed …
It’s a rarity to see a flick in a movie series, generating massive frenzy all over the world before its theatrical release. Now, when I try to recall one such rare movie, Avengers: Endgame of Marvel Cinematic Universe (MCU), pops up without a shadow of a doubt. Since the movie, Avengers: Infinity War ended in a …
Of late, I’d lunch with my family, in one of the outlets of Dindigul Thalappakatti in Chennai. In the restaurant, below every diner’s plate, I noticed paper placemats imprinted with the below advertisement… On seeing the ad, two aspects made me glue to its content. Firstly, it’s the advertisement’s striking design. Secondly, it’s the predominant …
Recently, I read the Adweek article titled, Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years. In addition to providing an overview of the Burger King’s commercial, All By Myself, the write-up showcases a glimpse of the history behind the fast food chain’s viral marketing mascot, Subservient Chicken. As history …