Of late, I’d lunch with my family, in one of the outlets of Dindigul Thalappakatti in Chennai. In the restaurant, below every diner’s plate, I noticed paper placemats imprinted with the below advertisement… On seeing the ad, two aspects made me glue to its content. Firstly, it’s the advertisement’s striking design. Secondly, it’s the predominant …
Recently, I read the Adweek article titled, Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years. In addition to providing an overview of the Burger King’s commercial, All By Myself, the write-up showcases a glimpse of the history behind the fast food chain’s viral marketing mascot, Subservient Chicken. As history …
In 2018, technological innovations of retailers for cashierless shopping have raised the bar over the expectations of customers on the convenience in the retail checkout process. Following the roll out of the checkout free Amazon Go at Seattle in January this year, the trend of cashierless shopping seems to have picked up steam among a …
By the end of the day on most Fridays, I have this habit of watching a new film, predominantly from Hollywood. The choice of the movie and its genre depends upon my mood, prevailing at that time. I always look for movies possessing seamless narrations. At the same time, I pay special attention to moments, …
Recently, I have been reading the late American Business Writer Jay Conrad Levinson’s book, Guerrilla Marketing: Easy and Inexpensive Strategies for making big profits from your small business. In a chapter of the book, the author has listed down twenty ways in which guerrilla marketing differs from the old-fashioned brand of marketing. In one of …
Previously, in my article titled, ‘Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘IT’ vs 24AM STUDIOS’s ‘Velaikkaran’’, I presented you the similarities between the marketing tactics of ‘Warner Bros. Pictures’ and ‘24AM STUDIOS’ for the 2017 American supernatural horror film, ‘IT’ and Tamil social thriller movie, ‘Velaikkaran’ respectively. As a follow-up, in this write-up, I share …
The marketing campaigns of Burger King have always been a delight. Hence, it is business as usual so far in the year 2018 for the fast food restaurant’s marketing and communications wing. Plentiful campaigns, which are buzzworthy, are being rendered from its various locations across the globe. The social media presence of the Burger King’s …
“Coming up with the right titles and honing the creative” This was Fox Home Entertainment’s game plan to pull off its amazing Blu-ray stunt at Walmart for Deadpool 2. Likewise, to promote Tamizh Padam 2 (a sequel to the 2010 Tamil Parody film, Thamizh Padam), the below note appears to be the game plan of …
Of late, I have been trying to dig deep into the concept of Guerrilla Marketing. While trying to do so, I came across the terminology, Forehead Advertising. As the name suggests, the advertising is carried out on a person’s forehead… of course after obtaining consent from the concerned person. A prominent case study of forehead …
This happened a week ago. IT looked much like how the savage beast thrust the doors of a cargo hold in the climax of The Lost World: Jurassic Park. IT prompted many among the passersby to double-check on what they saw. IT made the commuters click photos and share them on social media. Thereby, IT …