Look Back: The first ever “imaginary” trailer to promote ‘Imaginary’

Look Back: The first ever “imaginary” trailer to promote ‘Imaginary’

I checked out ‘Imaginary‘ on Prime Video this weekend! I enjoyed the movie; it has vibes from iconic horror flicks like ‘Insidious‘ and ‘It‘ film franchises. After watching it, I went down the internet rabbit hole to learn more about it—like box-office numbers, what the cast and crew are up to, and all the marketing …

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Are the AI-generated Voices of Late Singers, De-ageing Technology, and VFX Undoubtedly the Cutting-edge Marketing Tools Driving Kollywood’s Big-ticket Movies?

Are the AI-generated Voices of Late Singers, De-ageing Technology, and VFX Undoubtedly the Cutting-edge Marketing Tools Driving Kollywood’s Big-ticket Movies?

The Thalapathy Vijay starrer and Venkat Prabhu’s (VP) directorial, The Greatest Of All Time (The G.O.A.T.), which premiered globally on September 5th, 2024, took the box office by storm. AGS Entertainment, the movie’s producer, proudly announced an impressive day-one worldwide box office collection of 126.32 crores+ on social media. This phenomenal opening can be largely …

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‘The Nun 2’ Movie Promotions Prepare You to Be Terrified

‘The Nun 2’ Movie Promotions Prepare You to Be Terrified

Movie promotions excite me, but what excites me, even more, is the brilliant incorporation of the unique aspects of movies into their respective promotional strategies rather than just deploying generic or conventional advertising. For instance, in my previous blog post on the promotion of the Tamil movie, ‘Maaveeran‘, I mentioned how the installation of a …

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Look Back: A “Natural” Billboard to Promote ‘Maaveeran’

Look Back: A “Natural” Billboard to Promote ‘Maaveeran’

After a brief hiatus from blogging, I’m here again! This time, I’ve come up with my second article in the ‘Look Back‘ series, wherein I share interesting aspects I gather on the marketing of the movie or web series, which I watched on an over-the-top (OTT) platform and felt satisfied. Recently, I watched the Sivakarthikeyan-starring …

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Look Back: A “Spooky” Twitter Bot to Promote ‘Ouija: Origin of Evil’

Look Back: A “Spooky” Twitter Bot to Promote ‘Ouija: Origin of Evil’

When I feel satisfied completing a movie or web series on OTT, I google to know its critical reception, box-office performance, and the whereabouts of its actors. Above all, I spend relatively more time looking up the marketing endeavor put behind the movie. A lot of those marketing strategies would be as interesting as the …

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‘Raaj Kamal Films International’ Has Set Out Interesting Promotions for ‘Vikram’

‘Raaj Kamal Films International’ Has Set Out Interesting Promotions for ‘Vikram’

It has been quite some time since I wrote about movie marketing. With this being the case, when I noticed the legendary actor Kamal Haasan’s upcoming film, ‘Vikram’ – one of my most anticipated movies of 2022 – promoted all along by some innovative and interesting initiatives, it became inevitable to feel excited and urged …

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‘THE DHONI TOUCH’ Book Review: An Interesting Account on the Man!

‘THE DHONI TOUCH’ Book Review: An Interesting Account on the Man!

The movie ‘M. S. Dhoni: The Untold Story’ – based on the pages of the legendary sportsperson’s life until 2011 Cricket World Cup’s final – heeds more on the bed of roses with a slight glimpse of the thorns. In other words, the movie emanates more positivity. Now, on having read the Cricket writer Bharat …

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4 (Top) Things I Liked in Reading ‘Life is Good: THE BOOK’

4 (Top) Things I Liked in Reading ‘Life is Good: THE BOOK’

When it comes to Superpowers, the inaccessible superhuman strengths of fictional characters, like Superman, Spiderman, and Wolverine, used to instantly occur to me, whereas the readily accessible traits like ‘Openness’, ‘Courage’, ‘Simplicity’, ‘Humor’, ‘Gratitude’, ‘Fun’, ‘Compassion’, ‘Creativity’, ‘Authenticity’, and ‘Love’ did not come to my mind. But, after reading the book, ‘Life is Good: THE …

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OREO’s Latest Campaign Is Quirky!

OREO’s Latest Campaign Is Quirky!

Yesterday, by rolling out the quirky campaign ‘OREO Offering’, OREO was attempting to make contact with extraterrestrials and it required your help to do so. As part of the bizarre campaign with the mission ‘BRINGING ALL LIFEFORMS TOGETHER’, OREO had put up a limited-time offer for you to get your hands on its chocolate sandwich …

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4 Marketing Lessons, Businesses Can Learn From ‘Soorarai Pottru’!

4 Marketing Lessons, Businesses Can Learn From ‘Soorarai Pottru’!

A couple of days back, I watched the Amazon Original, ‘Soorarai Pottru’ on the OTT platform. The Sudha Kongara’s sixth directorial venture is not only moving but also is studded with a number of lessons for businesses to take away. In this article, I list them. But, before listing, I shall boil down the movie, which …

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