I watched ‘Amaran’ at PVR Sathyam in Royapettah during its second weekend after release, and the theatre was completely packed. When the movie’s title sequence began, there was heartfelt applause upon seeing Major Mukund Varadarajan’s photo displayed alongside some text. At that moment, I felt that the audience’s reaction reflected all the buzz and positive …
‘Smile 2’ hit theaters on October 18, 2024, and has already earned $87 million worldwide, positioning it to rank among the top 30 highest-grossing movies of the year at the domestic box office. To promote the film, the distributor, Paramount Pictures, has devised an innovative marketing strategy for Halloween on October 31, 2024. They are …
I checked out ‘Imaginary‘ on Prime Video this weekend! I enjoyed the movie; it has vibes from iconic horror flicks like ‘Insidious‘ and ‘It‘ film franchises. After watching it, I went down the internet rabbit hole to learn more about it—like box-office numbers, what the cast and crew are up to, and all the marketing …
The Thalapathy Vijay starrer and Venkat Prabhu’s (VP) directorial, The Greatest Of All Time (The G.O.A.T.), which premiered globally on September 5th, 2024, took the box office by storm. AGS Entertainment, the movie’s producer, proudly announced an impressive day-one worldwide box office collection of 126.32 crores+ on social media. This phenomenal opening can be largely …
Movie promotions excite me, but what excites me, even more, is the brilliant incorporation of the unique aspects of movies into their respective promotional strategies rather than just deploying generic or conventional advertising. For instance, in my previous blog post on the promotion of the Tamil movie, ‘Maaveeran‘, I mentioned how the installation of a …
After a brief hiatus from blogging, I’m here again! This time, I’ve come up with my second article in the ‘Look Back‘ series, wherein I share interesting aspects I gather on the marketing of the movie or web series, which I watched on an over-the-top (OTT) platform and felt satisfied. Recently, I watched the Sivakarthikeyan-starring …
When I feel satisfied completing a movie or web series on OTT, I google to know its critical reception, box-office performance, and the whereabouts of its actors. Above all, I spend relatively more time looking up the marketing endeavor put behind the movie. A lot of those marketing strategies would be as interesting as the …
It has been quite some time since I wrote about movie marketing. With this being the case, when I noticed the legendary actor Kamal Haasan’s upcoming film, ‘Vikram’ – one of my most anticipated movies of 2022 – promoted all along by some innovative and interesting initiatives, it became inevitable to feel excited and urged …
The movie ‘M. S. Dhoni: The Untold Story’ – based on the pages of the legendary sportsperson’s life until 2011 Cricket World Cup’s final – heeds more on the bed of roses with a slight glimpse of the thorns. In other words, the movie emanates more positivity. Now, on having read the Cricket writer Bharat …
When it comes to Superpowers, the inaccessible superhuman strengths of fictional characters, like Superman, Spiderman, and Wolverine, used to instantly occur to me, whereas the readily accessible traits like ‘Openness’, ‘Courage’, ‘Simplicity’, ‘Humor’, ‘Gratitude’, ‘Fun’, ‘Compassion’, ‘Creativity’, ‘Authenticity’, and ‘Love’ did not come to my mind. But, after reading the book, ‘Life is Good: THE …