‘Raaj Kamal Films International’ Has Set Out Interesting Promotions for ‘Vikram’

‘Raaj Kamal Films International’ Has Set Out Interesting Promotions for ‘Vikram’

It has been quite some time since I wrote about movie marketing. With this being the case, when I noticed the legendary actor Kamal Haasan’s upcoming film, ‘Vikram’ – one of my most anticipated movies of 2022 – promoted all along by some innovative and interesting initiatives, it became inevitable to feel excited and urged …

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‘THE DHONI TOUCH’ Book Review: An Interesting Account on the Man!

‘THE DHONI TOUCH’ Book Review: An Interesting Account on the Man!

The movie ‘M. S. Dhoni: The Untold Story’ – based on the pages of the legendary sportsperson’s life until 2011 Cricket World Cup’s final – heeds more on the bed of roses with a slight glimpse of the thorns. In other words, the movie emanates more positivity. Now, on having read the Cricket writer Bharat …

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4 (Top) Things I Liked in Reading ‘Life is Good: THE BOOK’

4 (Top) Things I Liked in Reading ‘Life is Good: THE BOOK’

When it comes to Superpowers, the inaccessible superhuman strengths of fictional characters, like Superman, Spiderman, and Wolverine, used to instantly occur to me, whereas the readily accessible traits like ‘Openness’, ‘Courage’, ‘Simplicity’, ‘Humor’, ‘Gratitude’, ‘Fun’, ‘Compassion’, ‘Creativity’, ‘Authenticity’, and ‘Love’ did not come to my mind. But, after reading the book, ‘Life is Good: THE …

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OREO’s Latest Campaign Is Quirky!

OREO’s Latest Campaign Is Quirky!

Yesterday, by rolling out the quirky campaign ‘OREO Offering’, OREO was attempting to make contact with extraterrestrials and it required your help to do so. As part of the bizarre campaign with the mission ‘BRINGING ALL LIFEFORMS TOGETHER’, OREO had put up a limited-time offer for you to get your hands on its chocolate sandwich …

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4 Marketing Lessons, Businesses Can Learn From ‘Soorarai Pottru’!

4 Marketing Lessons, Businesses Can Learn From ‘Soorarai Pottru’!

A couple of days back, I watched the Amazon Original, ‘Soorarai Pottru’ on the OTT platform. The Sudha Kongara’s sixth directorial venture is not only moving but also is studded with a number of lessons for businesses to take away. In this article, I list them. But, before listing, I shall boil down the movie, which …

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‘Soorarai Pottru’ goes the breathtaking ‘Red Bull’ way! (But, not exactly)

‘Soorarai Pottru’ goes the breathtaking ‘Red Bull’ way! (But, not exactly)

Hope you remember the Austrian skydiver Felix Baumgartner’s breathtaking descent from over 24 miles (39km) above the earth! It was way back on October 14th, 2012 when the spellbinding feat was achieved as part of the Red Bull Stratos project, wherein the company invested 30$ million and raked in 500$ million through sales. Whenever I …

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Servant leadership: In Hour of Need for Businesses in the time of Corona

Servant leadership: In Hour of Need for Businesses in the time of Corona

Novel Corona virus has radically reshaped a lot of aspects in our day-to-day life. Businesses are no exceptions. Recently, I went to a hotel situated in my locality to down breakfast. Dine-in space was blocked off. Only takeaway service was available. Customers could collect their food by waiting in the hotel’s facade. Hotel’s owner was …

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Hark back to the Interesting Promotions for ‘Cinthol’ and 1967 Tamil Film ‘Adhey Kangal’

Hark back to the Interesting Promotions for ‘Cinthol’ and 1967 Tamil Film ‘Adhey Kangal’

Being movie enthusiasts, my father and I use to deliberate about them now and then. Recently, my father re-watched the 1967 Tamil mystery thriller, ‘Adhey Kangal’, produced by AVM Productions, on Amazon Prime Video. After watching the flick, he mentioned recollecting a then print marketing strategy for ‘Cinthol’ and A. C. Tirulokachandar’s directorial effort. He …

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Book Opinion: ‘LAL BAHADUR SHASTRI: Politics and Beyond’ by Dr. Sandeep Shastri

Book Opinion: ‘LAL BAHADUR SHASTRI: Politics and Beyond’ by Dr. Sandeep Shastri

My father gifted Dr. Sandeep Shastri’s ‘LAL BAHADUR SHASTRI: Politics and Beyond’ on my 30th birthday i.e. on 11th January 2020 by mentioning the significance of the date in Indian political history. The date happens to be the demise date of India’s second Prime Minister, Lal Bahadur Shastri. This very coincidence aroused my interest in …

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‘Jockey’ Celebrating 50 Years of Moon Landing…Nothing Fits Better!

‘Jockey’ Celebrating 50 Years of Moon Landing…Nothing Fits Better!

During my visit to Vivira Mall, located in Navalur Chennai, I stumbled upon this ad in a Jockey showroom’s facade. I immediately recollected a piece that I read a week ago in The Economic Times‘s Wednesday supplement, Brand Equity. The article contends that with Red Bull having made their brand’s voice heard all over the earth …

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