‘Jockey’ Celebrating 50 Years of Moon Landing…Nothing Fits Better!

‘Jockey’ Celebrating 50 Years of Moon Landing…Nothing Fits Better!

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During my visit to Vivira Mall, located in Navalur Chennai, I stumbled upon this ad in a Jockey showroom’s facade.

A Jockey advertisement, celebrating 50 years of moon landing, placed in one of its showroom's facade

I immediately recollected a piece that I read a week ago in The Economic Times‘s Wednesday supplement, Brand Equity. The article contends that with Red Bull having made their brand’s voice heard all over the earth from stratosphere and Indian knitwear brand, Rupa mounting its flag on Mount Everest, all that’s left for brands is to plant their flags on the moon to break through the clutter. Also, the write-up states that one brand has come closer to one such marketing feat going by the brand’s claim on its official website. The brand is none other than the 143-year old American undergarment company, Jockey.

Here is what the company proclaims as one of its milestones of the 1960s in its website…

Due to Jockey’s unmatched reputation for quality and innovation, NASA commissioned Jockey to design undergarments for the first manned mission to the moon, Apollo 11. Jockey engineered & designed the product such that it would remain unaffected by gravity, and was worn by Neil Armstrong, Buzz Aldrin, and Michael Collins.

Jockey commemorating 50 years of Moon Landing:

Now, we are in the 50th year since the landing of the spacecraft, Eagle on the moon on July 20, 1969, by the American crew comprising Neil Armstrong, Buzz Aldrin, and Michael Collins. Hence, the American brief brand Jockey commemorated the historic moment by reminiscing its contribution towards the same by rolling out a campaign. The advertisement, which I noticed in the showroom’s frontage, is an offline leg of the drive.

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On July 17, 2019, Jockey India’s twitter account tweeted the below posts!

On July 18, 2019, the account posted the following tweet…

…as a lead up to the below tweet, containing a video and the hashtag, #NothingFitsBetter!

The video is available in the brand’s YouTube Channel as well. Watch it below!

Like Twitter, Jockey India shared its excitement over the campaign, along with the clip, via its Facebook page and Instagram account too.

Apart from the aforementioned contents, Jockey India collaborated with Discovery India to produce a documentary titled, Apollo: The Forgotten Films. The Discovery network broadcasted the film exclusively at 9 PM on July 20, 2019.

Below is a teaser for the same!

Of course, the clip features the line, nothing fits better!

Photo Courtesy: Fotor and Jockey

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