‘Jockey’ Celebrating 50 Years of Moon Landing…Nothing Fits Better!
During my visit to Vivira Mall, located in Navalur Chennai, I stumbled upon this ad in a Jockey showroom’s facade. I immediately recollected a piece that I read a week ago in The Economic Times‘s Wednesday supplement, Brand Equity. The article contends that with Red Bull having made their brand’s voice heard all over the earth …