Visit to Raymond’s ‘Ready to Wear’ store – A worthy lesson learned, unexpected!

Visit to Raymond’s ‘Ready to Wear’ store – A worthy lesson learned, unexpected!

Last week, I and my wife planned to purchase shirting and suiting from a Raymond store. Thus, we visited an outlet in our locality, Adyar. Upon entering the store, we were able to spot only ready to wear clothing. We couldn’t find fabrics, which we intended to purchase. Then, there came a person to attend …

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An Overview of Raymond’s Cost-effective, Dual-Purpose Matching Glass!

An Overview of Raymond’s Cost-effective, Dual-Purpose Matching Glass!

We are in an era where brands are trying out to enhance customer experience by incorporating technological innovations that incur a substantial cost. At the same time, brands are also attempting to pan out cost-effective means of innovations. Of late, I came across one such economic strategy i.e. utilization of a dual-purpose matching glass, deployed …

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‘The Curse of La Llorona’ impressively jumped on the ‘Avengers: Endgame’ bandwagon

‘The Curse of La Llorona’ impressively jumped on the ‘Avengers: Endgame’ bandwagon

It’s a rarity to see a flick in a movie series, generating massive frenzy all over the world before its theatrical release. Now, when I try to recall one such rare movie, Avengers: Endgame of Marvel Cinematic Universe (MCU), pops up without a shadow of a doubt. Since the movie, Avengers: Infinity War ended in a …

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Dindigul Thalappakatti’s marketing ambush at the 2019 IPL!

Dindigul Thalappakatti’s marketing ambush at the 2019 IPL!

Of late, I’d lunch with my family, in one of the outlets of Dindigul Thalappakatti in Chennai. In the restaurant, below every diner’s plate, I noticed paper placemats imprinted with the below advertisement… On seeing the ad, two aspects made me glue to its content. Firstly, it’s the advertisement’s striking design. Secondly, it’s the predominant …

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What Can ‘The Burger King’ Mascot Teach Marketers?

What Can ‘The Burger King’ Mascot Teach Marketers?

Recently, I read the Adweek article titled, Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years. In addition to providing an overview of the Burger King’s commercial, All By Myself, the write-up showcases a glimpse of the history behind the fast food chain’s viral marketing mascot, Subservient Chicken. As history …

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2018, A Big Year of Cashierless Shopping!

2018, A Big Year of Cashierless Shopping!

In 2018, technological innovations of retailers for cashierless shopping have raised the bar over the expectations of customers on the convenience in the retail checkout process. Following the roll out of the checkout free Amazon Go at Seattle in January this year, the trend of cashierless shopping seems to have picked up steam among a …

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Tip to improve Vocabulary: Lesson from ‘The Pursuit of Happyness’

Tip to improve Vocabulary: Lesson from ‘The Pursuit of Happyness’

By the end of the day on most Fridays, I have this habit of watching a new film, predominantly from Hollywood. The choice of the movie and its genre depends upon my mood, prevailing at that time. I always look for movies possessing seamless narrations. At the same time, I pay special attention to moments, …

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4 Examples of Captivating Fusion Marketing Campaigns (And Why They’re So Great)

4 Examples of Captivating Fusion Marketing Campaigns (And Why They’re So Great)

Recently, I have been reading the late American Business Writer Jay Conrad Levinson’s book, Guerrilla Marketing: Easy and Inexpensive Strategies for making big profits from your small business. In a chapter of the book, the author has listed down twenty ways in which guerrilla marketing differs from the old-fashioned brand of marketing. In one of …

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Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘The Nun’ vs 24AM STUDIOS’s ‘Seema Raja’

Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘The Nun’ vs 24AM STUDIOS’s ‘Seema Raja’

Previously, in my article titled, ‘Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘IT’ vs 24AM STUDIOS’s ‘Velaikkaran’’, I presented you the similarities between the marketing tactics of ‘Warner Bros. Pictures’ and ‘24AM STUDIOS’ for the 2017 American supernatural horror film, ‘IT’ and Tamil social thriller movie, ‘Velaikkaran’ respectively. As a follow-up, in this write-up, I share …

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These are the 10 Best Burger King Marketing Campaigns of 2018

These are the 10 Best Burger King Marketing Campaigns of 2018

The marketing campaigns of Burger King have always been a delight. Hence, it is business as usual so far in the year 2018 for the fast food restaurant’s marketing and communications wing. Plentiful campaigns, which are buzzworthy, are being rendered from its various locations across the globe. The social media presence of the Burger King’s …

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