‘Jockey’ Celebrating 50 Years of Moon Landing…Nothing Fits Better!
During my visit to Vivira Mall, located in Navalur Chennai, I stumbled upon this ad in a Jockey showroom’s facade.
I immediately recollected a piece that I read a week ago in The Economic Times‘s Wednesday supplement, Brand Equity. The article contends that with Red Bull having made their brand’s voice heard all over the earth from stratosphere and Indian knitwear brand, Rupa mounting its flag on Mount Everest, all that’s left for brands is to plant their flags on the moon to break through the clutter. Also, the write-up states that one brand has come closer to one such marketing feat going by the brand’s claim on its official website. The brand is none other than the 143-year old American undergarment company, Jockey.
Here is what the company proclaims as one of its milestones of the 1960s in its website…
“Due to Jockey’s unmatched reputation for quality and innovation, NASA commissioned Jockey to design undergarments for the first manned mission to the moon, Apollo 11. Jockey engineered & designed the product such that it would remain unaffected by gravity, and was worn by Neil Armstrong, Buzz Aldrin, and Michael Collins.“
Jockey commemorating 50 years of Moon Landing:
Now, we are in the 50th year since the landing of the spacecraft, Eagle on the moon on July 20, 1969, by the American crew comprising Neil Armstrong, Buzz Aldrin, and Michael Collins. Hence, the American brief brand Jockey commemorated the historic moment by reminiscing its contribution towards the same by rolling out a campaign. The advertisement, which I noticed in the showroom’s frontage, is an offline leg of the drive.
Marketing Journo
On July 17, 2019, Jockey India’s twitter account tweeted the below posts!
You’ve heard about mankind’s greatest voyage, but what made it possible? Keep an eye out to find out. pic.twitter.com/BbEsaQLCO4
— Jockey India (@JockeyIndia) July 17, 2019
There’s a lot that happened down here on Earth to send men to the moon. Stick around to find out how we helped engineer greatness. pic.twitter.com/Tn8FrWBAHH
— Jockey India (@JockeyIndia) July 17, 2019
On July 18, 2019, the account posted the following tweet…
The sky was never the limit. Here’s to the heroes who showed us where we could go. pic.twitter.com/ji9Wp3lmFA
— Jockey India (@JockeyIndia) July 18, 2019
…as a lead up to the below tweet, containing a video and the hashtag, #NothingFitsBetter!
https://twitter.com/JockeyIndia/status/1151736999444795392
The video is available in the brand’s YouTube Channel as well. Watch it below!
Like Twitter, Jockey India shared its excitement over the campaign, along with the clip, via its Facebook page and Instagram account too.
Apart from the aforementioned contents, Jockey India collaborated with Discovery India to produce a documentary titled, Apollo: The Forgotten Films. The Discovery network broadcasted the film exclusively at 9 PM on July 20, 2019.
Below is a teaser for the same!
It took the brightest minds of a generation to send three men to the moon. Find out just how they did it with 'Apollo: The Forgotten Films'. An in-depth documentary from the @DiscoveryIN in collaboration with Jockey. Tune in on July 20th at 9 PM to see just how history was made. pic.twitter.com/B5vWENyb3U
— Jockey India (@JockeyIndia) July 19, 2019
Of course, the clip features the line, nothing fits better!
Photo Courtesy: Fotor and Jockey