Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘The Nun’ vs 24AM STUDIOS’s ‘Seema Raja’

Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘The Nun’ vs 24AM STUDIOS’s ‘Seema Raja’

Previously, in my article titled, ‘Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘IT’ vs 24AM STUDIOS’s ‘Velaikkaran’’, I presented you the similarities between the marketing tactics of ‘Warner Bros. Pictures’ and ‘24AM STUDIOS’ for the 2017 American supernatural horror film, ‘IT’ and Tamil social thriller movie, ‘Velaikkaran’ respectively. As a follow-up, in this write-up, I share …

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These are the 10 Best Burger King Marketing Campaigns of 2018 (So far)

These are the 10 Best Burger King Marketing Campaigns of 2018 (So far)

The marketing campaigns of Burger King have always been a delight. Hence, it is business as usual so far in the year 2018 for the fast food restaurant’s marketing and communications wing. Plentiful campaigns, which are buzzworthy, are being rendered from its various locations across the globe. The social media presence of the Burger King’s …

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Amazing ads that helped ‘Tamizh Padam 2’ get massive pre-release buzz

Amazing ads that helped ‘Tamizh Padam 2’ get massive pre-release buzz

“Coming up with the right titles and honing the creative” This was Fox Home Entertainment’s game plan to pull off its amazing Blu-ray stunt at Walmart for Deadpool 2. Likewise, to promote Tamizh Padam 2 (a sequel to the 2010 Tamil Parody film, Thamizh Padam), the below note appears to be the game plan of …

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Here’s how Brands are making the most of Experiential Events!

Here’s how Brands are making the most of Experiential Events!

Find your target audience. Know what they expect from you. Create and offer them a unique experience around their expectation. Thereby, make them feel moved by your approach. When you do all the above, you may earn not alone customers but their loyalty too. This has been the beauty of Experiential Marketing. But, your marketing …

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Alive Humans’ body spaces for Advertising: 3 Weird but Interesting Strategies

Alive Humans’ body spaces for Advertising: 3 Weird but Interesting Strategies

Of late, I have been trying to dig deep into the concept of Guerrilla Marketing. While trying to do so, I came across the terminology, Forehead Advertising. As the name suggests, the advertising is carried out on a person’s forehead… of course after obtaining consent from the concerned person. A prominent case study of forehead …

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Brand Activation: ‘Show Us Your Package’ campaign of ‘Deadpool’ and ‘Trolli’

Brand Activation: ‘Show Us Your Package’ campaign of ‘Deadpool’ and ‘Trolli’

Deadpool 2, a sequel to the 2016 film Deadpool, opens on May 18th, 2018. As the date is nearing, like other superhero flicks, marketing for Deadpool 2 are at full throttle. But, what makes the promotions of Deadpool 2 sound unique is the aspect of quirkiness. In fact, this has been nature of the Deadpool …

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3 Key Marketing Takeaways from Mr.Chandramouli’s Audio Launch and its preludes

3 Key Marketing Takeaways from Mr.Chandramouli’s Audio Launch and its preludes

On 25th April 2018, I attended the audio launch of the movie, Mr.Chandramouli at Sathyam Cinemas in Chennai. It was my first visit to an event of this kind. The producers of the movie, Mr. Dhananjayan G, Mr. S. Vikram Kumar and Mrs. Lalitha Dhananjayan had rendered a grand and a colorful event. As a …

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What YouTube Marketing Lessons can one learn from ‘DC’ and ‘Marvel’

What YouTube Marketing Lessons can one learn from ‘DC’ and ‘Marvel’

Of late, in 2018, I could see a considerable number of deliberations going around in online, in favor of video when it comes to online contents. YouTube seems to be the go-to video platform for certain brands especially in cases where the brands target a younger audience. Also, YouTube seems to have a leg up …

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Learn these 5 Essential Blogging Tips from ‘behind the scenes’ of Stephen Hawking’s International Bestseller

Learn these 5 Essential Blogging Tips from ‘behind the scenes’ of Stephen Hawking’s International Bestseller

This week, I completed reading the book, ‘My Brief History’ written by Stephen Hawking. I find the memoir to be interesting and identify a lot of takeaways from its chapters. As a blogger too, I am able to relate with some key points about Blogging with the aspects mentioned in a chapter. The chapter is …

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