‘The Nun 2’ Movie Promotions Prepare You To Be Terrified

‘The Nun 2’ Movie Promotions Prepare You To Be Terrified

Movie promotions excite me, but what excites me, even more, is the brilliant incorporation of the unique aspects of movies into their respective promotional strategies rather than just deploying generic or conventional advertising. For instance, in my previous blog post on the promotion of the Tamil movie, ‘Maaveeran‘, I mentioned how the installation of a …

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Look Back: A “Natural” Billboard to Promote ‘Maaveeran’

Look Back: A “Natural” Billboard to Promote ‘Maaveeran’

After a brief hiatus from blogging, I’m here again! This time, I’ve come up with my second article in the ‘Look Back‘ series, wherein I share interesting aspects I gather on the marketing of the movie or web series, which I watched on an over-the-top (OTT) platform and felt satisfied. Recently, I watched the Sivakarthikeyan-starring …

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Look Back: A “Spooky” Twitter Bot to Promote ‘Ouija: Origin of Evil’

Look Back: A “Spooky” Twitter Bot to Promote ‘Ouija: Origin of Evil’

When I feel satisfied completing a movie or web series on OTT, I google to know its critical reception, box-office performance, and the whereabouts of its actors. Above all, I spend relatively more time looking up the marketing endeavor put behind the movie. A lot of those marketing strategies would be as interesting as the …

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‘Raaj Kamal Films International’ Has Set Out Interesting Promotions for ‘Vikram’

‘Raaj Kamal Films International’ Has Set Out Interesting Promotions for ‘Vikram’

It has been quite some time since I wrote about movie marketing. With this being the case, when I noticed the legendary actor Kamal Haasan’s upcoming film, ‘Vikram’ – one of my most anticipated movies of 2022 – promoted all along by some innovative and interesting initiatives, it became inevitable to feel excited and urged …

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‘THE DHONI TOUCH’ Book Review: An Interesting Account on the Man!

‘THE DHONI TOUCH’ Book Review: An Interesting Account on the Man!

The movie ‘M. S. Dhoni: The Untold Story’ – based on the pages of the legendary sportsperson’s life until 2011 Cricket World Cup’s final – heeds more on the bed of roses with a slight glimpse of the thorns. In other words, the movie emanates more positivity. Now, on having read the Cricket writer Bharat …

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4 (Top) Things I Liked in Reading ‘Life is Good: THE BOOK’

4 (Top) Things I Liked in Reading ‘Life is Good: THE BOOK’

When it comes to Superpowers, the inaccessible superhuman strengths of fictional characters, like Superman, Spiderman, and Wolverine, used to instantly occur to me, whereas the readily accessible traits like ‘Openness’, ‘Courage’, ‘Simplicity’, ‘Humor’, ‘Gratitude’, ‘Fun’, ‘Compassion’, ‘Creativity’, ‘Authenticity’, and ‘Love’ did not come to my mind. But, after reading the book, ‘Life is Good: THE …

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OREO’s Latest Campaign Is Quirky!

OREO’s Latest Campaign Is Quirky!

Yesterday, by rolling out the quirky campaign ‘OREO Offering’, OREO was attempting to make contact with extraterrestrials and it required your help to do so. As part of the bizarre campaign with the mission ‘BRINGING ALL LIFEFORMS TOGETHER’, OREO had put up a limited-time offer for you to get your hands on its chocolate sandwich …

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4 Marketing Lessons, Businesses Can Learn From ‘Soorarai Pottru’!

4 Marketing Lessons, Businesses Can Learn From ‘Soorarai Pottru’!

A couple of days back, I watched the Amazon Original, ‘Soorarai Pottru’ on the OTT platform. The Sudha Kongara’s sixth directorial venture is not only moving but also is studded with a number of lessons for businesses to take away. In this article, I list them. But, before listing, I shall boil down the movie, which …

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‘Soorarai Pottru’ goes the breathtaking ‘Red Bull’ way! (But, not exactly)

‘Soorarai Pottru’ goes the breathtaking ‘Red Bull’ way! (But, not exactly)

Hope you remember the Austrian skydiver Felix Baumgartner’s breathtaking descent from over 24 miles (39km) above the earth! It was way back on October 14th, 2012 when the spellbinding feat was achieved as part of the Red Bull Stratos project, wherein the company invested 30$ million and raked in 500$ million through sales. Whenever I …

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Servant leadership: In Hour of Need for Businesses in the time of Corona

Servant leadership: In Hour of Need for Businesses in the time of Corona

Novel Corona virus has radically reshaped a lot of aspects in our day-to-day life. Businesses are no exceptions. Recently, I went to a hotel situated in my locality to down breakfast. Dine-in space was blocked off. Only takeaway service was available. Customers could collect their food by waiting in the hotel’s facade. Hotel’s owner was …

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