2018, A Big Year of Cashierless Shopping!

2018, A Big Year of Cashierless Shopping!

In 2018, technological innovations of retailers for cashierless shopping have raised the bar over the expectations of customers on the convenience in the retail checkout process. Following the roll out of the checkout free Amazon Go at Seattle in January this year, the trend of cashierless shopping seems to have picked up steam among a …

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Tip to improve Vocabulary: Lesson from ‘The Pursuit of Happyness’

Tip to improve Vocabulary: Lesson from ‘The Pursuit of Happyness’

By the end of the day on most Fridays, I have this habit of watching a new film, predominantly from Hollywood. The choice of the movie and its genre depends upon my mood, prevailing at that time. I always look for movies possessing seamless narrations. At the same time, I pay special attention to moments, …

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4 Examples of Captivating Fusion Marketing Campaigns (And Why They’re So Great)

4 Examples of Captivating Fusion Marketing Campaigns (And Why They’re So Great)

Recently, I have been reading the late American Business Writer Jay Conrad Levinson’s book, Guerrilla Marketing: Easy and Inexpensive Strategies for making big profits from your small business. In a chapter of the book, the author has listed down twenty ways in which guerrilla marketing differs from the old-fashioned brand of marketing. In one of …

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Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘The Nun’ vs 24AM STUDIOS’s ‘Seema Raja’

Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘The Nun’ vs 24AM STUDIOS’s ‘Seema Raja’

Previously, in my article titled, ‘Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘IT’ vs 24AM STUDIOS’s ‘Velaikkaran’’, I presented you the similarities between the marketing tactics of ‘Warner Bros. Pictures’ and ‘24AM STUDIOS’ for the 2017 American supernatural horror film, ‘IT’ and Tamil social thriller movie, ‘Velaikkaran’ respectively. As a follow-up, in this write-up, I share …

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These are the 10 Best Burger King Marketing Campaigns of 2018 (So far)

These are the 10 Best Burger King Marketing Campaigns of 2018 (So far)

The marketing campaigns of Burger King have always been a delight. Hence, it is business as usual so far in the year 2018 for the fast food restaurant’s marketing and communications wing. Plentiful campaigns, which are buzzworthy, are being rendered from its various locations across the globe. The social media presence of the Burger King’s …

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Amazing ads that helped ‘Tamizh Padam 2’ get massive pre-release buzz

Amazing ads that helped ‘Tamizh Padam 2’ get massive pre-release buzz

“Coming up with the right titles and honing the creative” This was Fox Home Entertainment’s game plan to pull off its amazing Blu-ray stunt at Walmart for Deadpool 2. Likewise, to promote Tamizh Padam 2 (a sequel to the 2010 Tamil Parody film, Thamizh Padam), the below note appears to be the game plan of …

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Here’s how Brands are making the most of Experiential Events!

Here’s how Brands are making the most of Experiential Events!

Find your target audience. Know what they expect from you. Create and offer them a unique experience around their expectation. Thereby, make them feel moved by your approach. When you do all the above, you may earn not alone customers but their loyalty too. This has been the beauty of Experiential Marketing. But, your marketing …

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Alive Humans’ body spaces for Advertising: 3 Weird but Interesting Strategies

Alive Humans’ body spaces for Advertising: 3 Weird but Interesting Strategies

Of late, I have been trying to dig deep into the concept of Guerrilla Marketing. While trying to do so, I came across the terminology, Forehead Advertising. As the name suggests, the advertising is carried out on a person’s forehead… of course after obtaining consent from the concerned person. A prominent case study of forehead …

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Brand Activation: ‘Show Us Your Package’ campaign of ‘Deadpool’ and ‘Trolli’

Brand Activation: ‘Show Us Your Package’ campaign of ‘Deadpool’ and ‘Trolli’

Deadpool 2, a sequel to the 2016 film Deadpool, opens on May 18th, 2018. As the date is nearing, like other superhero flicks, marketing for Deadpool 2 are at full throttle. But, what makes the promotions of Deadpool 2 sound unique is the aspect of quirkiness. In fact, this has been nature of the Deadpool …

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