Testing 280 characters in Twitter: A Conducive Approach

Testing 280 characters in Twitter: A Conducive Approach

I read the article titled, ‘Testing 280 characters: Because the trademark brevity of tweets has also proved a liability’ that has been published in the ‘TOI Editorials’ section of the daily, ‘The Times of India’. I agree with the bottom line of the write-up i.e. welcoming the increase in the character count of tweets. At …

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Feel like Procrastinating? Try out these 2 Quick Tips!

Feel like Procrastinating? Try out these 2 Quick Tips!

“when ur heart says you should meet someone, don’t delay. i always wanted to meet Kalam saab and i should have made the effort . my loss .” After the demise of the renowned aerospace engineer and the former President of India (2002-2007), Dr.A.P.J.Abdul Kalam, the above words were shared in Twitter, by the Bollywood …

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Utilization of Cutting Edge Technologies for Marketing in Indian Film Industry

Utilization of Cutting Edge Technologies for Marketing in Indian Film Industry

Of late, I have observed several instances where the Indian Film Producers have showcased their immense interests in optimizing cutting edge technologies to promote their movies. There are few notable ones from among such instances. To start with, let me brief about the utilizations of cutting edge technologies for the marketing of movies such as …

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3 ways to effectively promote Movies with AR

3 ways to effectively promote Movies with AR

In addition to their efforts in moviemaking, the film production houses have also been putting in ample efforts to make their movies reach their target audience. With technology growing day by day, there seem to be plentiful options available for the production houses to promote their movies. Augmented reality has been one among those technologies. …

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5 Marketing Lessons from Sarahah

5 Marketing Lessons from Sarahah

With ‘Sarahah’ – a self-development tool that allows people to receive constructive feedback – being in news for various reasons, I decided to write this article to jot down my learning, pertaining to Marketing, from the journey of Sarahah. Let us have a look at my learning (which I claim as ‘Marketing Lessons’): 5. Manage …

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Life Lessons from Gregor Johann Mendel, the ‘Father of Modern Genetics’

Life Lessons from Gregor Johann Mendel, the ‘Father of Modern Genetics’

This post originally appeared on the blog, SOCIETAL INSIGHT. Whenever people, on an extensive scale, discuss deeply or even initiate and engage in propaganda to promote the contributions or ideals of certain personalities in some sort of public platforms, I automatically get these thoughts: Why, all of a sudden, are most people talking about a personality who long …

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‘Sri Thenandal Films’ pushes the envelope with Digital Marketing for ‘Mersal’

‘Sri Thenandal Films’ pushes the envelope with Digital Marketing for ‘Mersal’

It’s always been interesting to watch film production houses leveraging the digital space to offer a personalized experience to their target audience. With their 100th movie ‘Mersal’, in pipeline for a grand audio launch on 20th of August, Sri Thenandal Films aka TSL (makers of ‘Mersal’) have come up with a unique and interesting promotional …

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5 Amazing Guerrilla Marketing Strategies from Popular Brands

5 Amazing Guerrilla Marketing Strategies from Popular Brands

After reading the article titled, ‘What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand’ written by Amanda Zantel-Weiner for Hubspot, I had surfed the internet to know more of such interesting Guerrilla Marketing strategies. Consequently, I came across innumerable strategies which I felt as being interesting. Among those, I have picked 5 and briefed …

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