Visit to Raymond’s ‘Ready to Wear’ store – A worthy lesson learned, unexpected!
Last week, I and my wife planned to purchase shirting and suiting from a Raymond store. Thus, we visited an outlet in our locality, Adyar. Upon entering the store, we were able to spot only ready to wear clothing. We couldn’t find fabrics, which we intended to purchase.
Then, there came a person to attend us. From the attendant, we ensured that the store is a ‘Ready to Wear’ outlet. Also, he went on to add that the store provides ‘Made to Measure’ service too.
For context, as per Wikipedia, ‘Made to Measure’ (MTM) typically refers to custom clothing that is cut and sewn using a standard-sized base pattern.
As far as Raymond’s MTM is concerned, customers willing to avail the service will have to visit the store to consult their advisors. Try out dresses of various sizes and select the one that fits best. Choose from a range of fabrics and pick personalized elements like embroidered initials and cuffs and collars.
Measurements and preferences gathered from the customers will be fed into the system to be utilized later to craft the customized garments. Dresses, in finished condition, can be collected from the respective stores in 12 days.
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Apart from the aforementioned information, the attendant conveyed that the customers could avail either ‘Made to Measure’ or ‘Ready to wear’ service from the stores similar to the store that we visited i.e. We will not be able to purchase fabrics here to be stitched elsewhere or use just the tailoring service here, after purchasing fabrics from some other place…not even from another Raymond outlet.
To better understand the services of the stores under discussion, he briefed us the branding of both i.e. The ‘Ready to wear’ stores are assigned with the logo, present in the below photo…
Whereas, the stores that sell fabrics are characterized with the name, ‘The Raymond Shop’ and by the logo, present in the below picture…
A worthy lesson learned, unexpected!