Weekly Best in Movie Marketing: ‘Novocaine’ and ‘The Woman in the Yard’
Hello! Welcome to the second blog post in my series, ‘Weekly Best in Movie Marketing.’ In this series, I highlight my favorite movie marketing initiatives from the week in my book. I also explain why they stand out to me.
In this article, I’ll discuss the promotional stunt for the American action thriller ‘Novocaine‘ and cover the release of the second official trailer for the American psychological horror thriller ‘The Woman in the Yard‘.
A Novocaine-branded Arcade Game for the movie:
‘Novocaine‘ will hit theaters on March 13, 2025. The film stars Jack Quaid, known for his role in ‘The Boys’, as the lead character, Nathan Caine. The character experiences an extraordinarily rare condition that prevents him from feeling physical pain. Jack Quaid promoted the movie by hitting a punching bag. The bag featured Nathan Caine’s stoic expression in a Novocaine-branded arcade game. So, when anyone punches the bag, they get to see it still emblazoned with the same expression. It’s a metaphor kinda illustration.
Check out the video from ‘Discussing Film’, wherein Jack Quaid takes on the punching bag!
The Second Official Trailer of ‘The Woman in the Yard’:
The upcoming directorial venture of one of my all-time favorite filmmakers Jaume Collet-Serra, ‘The Woman in the Yard’, premieres on March 28, 2025. This week, the second official trailer for the film was released. It provides more information about the plot than the first trailer did. Since the movie’s title announcement, I have been eagerly following its updates not only because of it being Jaume Collet-Serra‘s directorial, but also I love films set in isolated locations with minimal characters and, more importantly, well-crafted villainous characters. Each piece of marketing material of the movie has heightened my excitement for this film.
Watch the trailer below…