3 Amazing Marketing Ideas Used for ‘Jurassic Park‘ Movie Franchise, in the celebration of its 25th year
The Jurassic Park franchise has stepped into its 25th year. The way the film series grew all along like a childhood friend makes it an endearing one. In all these years, lot of aspects related to the franchise has evolved. One among them is marketing.
The next instalment of the franchise i.e. ‘Jurassic World: Fallen Kingdom’ will release on June 22, 2018. As a lead-up to the movie’s release and to mark Jurassic Park‘s 25th year, the makers are up with three amazing stuffs!
1. ‘Relive’ favorite memories of, and ‘Recreate’ favorite scenes, from ‘Jurassic Park’:
‘Relive’ favourite memories of, and ‘Recreate’ favourite scenes, from ‘Jurassic Park’
The makers of ‘Jurassic Park‘ seem to know well on how to engage the fans of the movie in the evolution of the franchise.
To take part in the celebration of the movie’s Silver Jubilee, the producers offered fans a couple of ways. In which, one was to share their memories of ‘Jurassic Park‘ via a video. Wherein, selected videos will feature on ‘jurassicworld.com‘ and ‘Jurassic World‘ social media. And, the other way was for them to film and share an own version of their favorite scenes from ‘Jurassic Park‘ as a video. Here, chosen videos may be crosscut with original film footage. Also, the videos will get shared across the social media channels of ‘Jurassic World‘. The producers provided the platform, ‘jurassicworld.com‘ for fans to submit their contents. Besides, in either of the contests, there seem to be prizes for the winners.
The contests were open from January 5th to 22nd of 2018.
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2. ‘Jurassic World’ camera effect on Facebook:
Pic featuring the raptor, ‘Blue‘ and Own Grady (Chris Pratt) from ‘Jurassic World: Fallen Kingdom‘
It seemed as if only Owen Grady (Chris Pratt in ‘Jurassic World’) dared to face the raptor, ‘Blue‘ barehanded and tame it ;-). But now, everyone, who has access to the Facebook’s mobile app, can share a screen space with a virtual raptor. All you need to do for that is to enable the ‘Jurassic World‘ effect in your Facebook camera. After enabling the effect, tap the place on your mobile’s screen where you would like to place ‘Blue‘.
The makers have used the ‘AR Studio‘ tool of the Facebook’s ‘Camera Effects Platform‘ to build the effect.
3. ‘Jeep’ commercial that kindles the nostalgia of ‘Jurassic Park’:
Pic featuring Jeep Wrangler Rubicon and Jeff Goldblum
In the beginning, I had mentioned about the evolution of various aspects of the franchise. Among which, the Jeep Wrangler that featured in ‘Jurassic Park‘ is no exception. Now, ‘Jeep‘ has come up with a brand-new 2018 Jeep Wrangler Rubicon. The new model of the off-road SUV has now featured in one of the best ads released in this year’s ‘Super bowl‘. Along with the jeep, the ad features one among the favourites of Jurassic Park’s cast, Jeff Goldblum. And, we have the all-time favourite, T-Rex as well in the ad!
The ad, by kindling the nostalgia of ‘Jurassic Park‘, puts up an extensive advertising… An advertising for the Jeep’s latest model and ‘Jurassic World: Fallen Kingdom‘, alike!
The above mentioned strategies should be the beginning of many such sorts. Also, we will have to wait for some time to watch the winning ‘memories‘ and ‘recreation‘ videos. And, on whether the chosen ‘recreation‘ videos get cross cut in the original film footage.
What are your thoughts on these marketing tactics? Do you feel that I have missed any? Share your opinions in the comments section!
4 Experiential Marketing Tactics of popular films that you’ll want to know
4 Experiential Marketing Tactics of popular films that you’ll want to know
To take a product or service to the customer, there are several types in Marketing. In which, there is one type that is gaining prominence of late. The type is none other than Experiential Marketing.
Experiential Marketing goes by this simple theory:
Find your target audience. Know what they expect from you. Create an experience around their expectation. Make them feel touched by your approach.
When you do all the above, you earn not alone customers but their loyalty too.
This has been the beauty of Experiential Marketing.
Always, you could spot interesting instances of Experiential Marketing in various industries. Film Industry is no exception. In my previous article, I shared my views on a couple of movie marketing campaigns that excited me. Today, I present another four tactics implemented for popular films by their producers.
Interactive chatbot by ‘Red Chillies Entertainment’ (RCE) for ‘Ittefaq’ and ‘Raees’:
There is one aspect that has become an integral part in the movie marketing of RCE. It is none other than its Facebook Messenger chatbot.
For example, consider that RCE has come up with content for its upcoming movie. Here, the content refers to a movie poster, teaser, trailer, video song or a promotional video. To take such content to its audience, the chatbot begins chatting with the person who has subscribed to it. The important aspect to note here is that the chat continues only when the person wishes to. If the person responds in a positive manner then the chatbot builds a lively interaction. In the course of the conversation, the bot shares the contents.
A collage featuring Akshaye Khanna, Sonakshi Sinha and Sidharth Malhotra from ‘Ittefaq‘
For RCE‘s latest movie, ‘Ittefaq’, the chatbot started a chat by posing as ‘Inspector Dev’. ‘Inspector Dev‘ (played by Akshaye Khanna) is one among the main characters in ‘Ittefaq’. This was as in the manner in which the chatbot triggered a conversation by posing as ‘Harry’ for ‘Jab Harry Met Sejal’. In the course of the chat, the bot shared contents like posters, trailer and video song of the movie. Also shared in the chat was a promotional video titled, ‘An interrogation with Karan Johar‘.
Besides these contents, there were a couple of scenarios shared, for the audience to solve. At regular intervals, the chatbot presented the scenarios. Wherein, both the scenarios got based around the genre of the movie i.e. Mystery Thriller.
On the day before the movie’s release day, a short chat reminded to contain SPOILERS related to the movie. On the release day, the chatbot shared the movie’s ticket booking link.
User engagement by the chatbot doesn’t end with the above activities. It also recalls some moments from RCE‘s previous movies. And, it intertwines such moments with special days.
For last year’s Children Day, the chatbot conducted a quiz. In the quiz, few occasions from RCE’s movies accompanied the questions. GIF and JPEG images represented such occasions. Questions were on tapping the inner child that exists within every grown-up. The quiz, as a whole, appeared pleasing.
A still featuring Shah Rukh Khan from ‘Raees‘
Later, the chatbot carried out a quiz marking a year since the release of the 2017 Shah Rukh Khan starrer ‘Raees’. The quiz included some trivial questions about the movie. This quiz to ‘measure’ one’s RQ i.e. Raees Quotient sounded pretty unique and catchy!
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Creepy ‘Insidious‘ mazes in ‘Halloween Horror Nights’ at ‘Universal Studios Hollywood’:
A still featuring Lin Shaye, Angus Sampson and Leigh Whannell in the Insidious maze
The 2013 ‘Halloween Horror Nights’ featured the maze attraction, ‘Insidious: Into the Further’. The maze was based on the purgatory realm, ‘The Further’ that appears in the ‘Insidious‘ movies. Via this event, the audience got an opportunity to explore the ‘dark world’. They experienced the disquieting atmosphere that they had watched in the ‘Insidious’ movies. Few people of the event were in the guise of the frightening characters of the ‘Insidious’ movies. They scared the hell out of visitors. This made the ambience become even more eerier. This experience that was set as a lead-up to the theatrical release of ‘Insidious Chapter 2’ was a runaway hit.
‘Into The Further A 4D Experience’ mobile tour for ‘Insidious Chapter 3’:
Model house designed for the tour
Before the theatrical release of ‘Insidious Chapter 3’, its producers organized a tour. As part of the tour, they designed a model house with dark interiors. The interiors did resemble the inner part of the houses that appear in the ‘Insidious’ movies. The model house took on tour to various cities for audience visit. The cities include Chicago, Philadelphia, Los Angeles, San Francisco, Dallas and New York. Entry into the model house was free for the audience. Audience who had visited the house felt engaged with some genuine scares. Later, using an Oculus Rift Virtual Reality headset, they experienced a horror segment. The clip, utilized in the segment, featured Dr. Elise Rainier who guided the viewer into the ‘Further’.
Later, the producers released the video of ‘Into The Further A 4D Experience’ in online. Like the response to the maze attractions, audience had rendered thumbs up to this campaign as well.
‘360 degree’ videos and an interactive chatbot by ‘Sri Thenandal Films’ (TSL) for ‘Mersal’:
A still featuring Vijay from ‘Mersal‘
Like RCE, TSL too had introduced interactive chatbots for their 100th production, ‘Mersal’. In one of my articles, I had briefed the creation of customized ‘Mersal‘ posters using the chatbot. Post which, TSL had extended the utility of the bot further. The chatbot had conducted a quiz titled, ‘Mersal Match Meter’. Later, it also carried out a quick chat to make people share their feedback about the movie and rate the same. Like RCE, TSL’s chatbot also shared a ticket booking link for the movie. The entire interactive chatbot episode of TSL was quite unique and engaging!
Besides launching an interactive chatbot, TSL released a couple of ‘360 degree‘ videos. TSL teamed up with ‘Karpita‘ to render and unveil the videos. One video presented the speech of the Tamil Film Star Vijay in the ‘Mersal‘ audio launch function. Whereas, the other featured the live in concert of the legendary musician A.R.Rahman in the same function.
The efforts of TSL had appealed well to the die-hard fans of both the Tamil cinema stars.
Conclusion:
Above examples are among the finest of Experiential Marketing campaigns in Film Industry. Because, the movies not only grabbed audience’s attention but also obtained their loyalty.
Application of the theory mentioned in this article seems evident in the tactics.
So, here I end my article. Hope you find the scenarios jotted down in this article to be informative. Please let me know your opinion about the write-up in the comments section!
Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘IT’ vs 24AM STUDIOS’s ‘Velaikkaran’
Experiential Marketing Campaigns: Warner Bros. Pictures’s ‘IT’ vs 24AM STUDIOS’s ‘Velaikkaran’
It’s been a while since I had written my last post in this blog. In fact, for a period of time, I wasn’t in touch with the changes that have been happening in the marketing sphere. A few days ago, when I had plunged again into one of my favorite parallel world (i.e. Marketing) to know the latest updates, I felt excited on knowing about a couple of movie marketing campaigns. One campaign being the ‘Neibolt House’ visit for public in Los Angeles, for the 2017 American supernatural horror flick, ‘IT’. Another being, the ‘Cooliekkara kuppam’ set visit for public in Chennai, for the 2017 Tamil social thriller movie, ‘Velaikkaran’. However, both the strategies could well be tagged to one topic i.e. Experiential Marketing.
Warner Bros. Pictures’s ‘Neibolt House’ visit for ‘IT’:
‘Warner Bros. Pictures’ in association with the out-of-home agency, ‘Grandesign’ created the ‘Neibolt House’ (inspired by a haunted house that appears in the movie, ‘IT’) in the corner of Hollywood Blvd and Vine St. in Los Angeles. The house was opened for public daily, from August 14th, 2017 – September 10th, 2017 from 11am – 11pm. The public visit was scheduled well ahead of the movie’s theatrical release as the film premiered on September 5th, 2017. The haunted house visit seemed thoroughly immersive.
‘Neibolt House’ located in the corner of Hollywood Blvd and Vine St. in Los Angeles
‘Slum Set’ visit for ‘Velaikkaran’:
Following their captivating Content Marketing campaign for ‘Remo’, ‘24AM STUDIOS’ have come up with the appealing ‘Cooliekkara kuppam’ set for ‘Velaikkaran’. The set was designed and erected by the movie’s art director T Muthuraj and team for the film. The set, located inside Prasad Labs at Vadapalani in Chennai, has been opened for public from December 30th, 2017 to January 20th, 2018 from 9am – 5pm. The public visit was scheduled after the theatrical release of ‘Velaikkaran’ as the movie released on December 22nd, 2017.
‘Cooliekkara kuppam’ set located inside Prasad Labs at Vadapalani in Chennai
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Campaigns offering opportunities for their target audience to experience their respective brands:
In both the campaigns, audiences were offered with opportunities to physically experience the demonstrations that were put up by the brands.
Branded hashtags, such as ‘#ThatsWhereITLives’ for ‘IT’ and ‘#VelaikkaranSetVisit’ for ‘Velaikkaran’, were created by the organizers and marketed in their respective social media posts prior to the visits and also were advertised in the sets.
‘#ThatsWhereITLives’ hashtag in the tweet from the official Twitter page of ‘IT Movie‘‘#VelaikkaranSetVisit’ hashtag incorporated to the image, posted in social media by ‘24AM STUDIOS’
Reminding attendees of the hashtag at the event had made it easier for them to share their experiences on social media.
Reminding visitors of the hashtag, ‘#ThatsWhereITLives‘ at ‘Neibolt House‘ in Los AngelesReminding attendees of the hashtag, ‘#VelaikkaranSetVisit‘ in the ‘VELAIKKARAN – SIGNATURE WALL‘ at ‘Cooliekkara Kuppam‘ set in Chennai
Via these hashtags, the organizers have engaged (such as Retweets and Likes in ‘Twitter’ and Shares in ‘Facebook’) well with their audience.
The slum set visit was made live in Facebook and Twitter in order to engage the people who couldn’t attend. As a follow-up to the ‘live’ activities, few of the attendees were allowed to talk about the sets. These were captured as videos and were shared in social media. As the brands connected well with the audience, prior to the set visit, in social media, there were deeper engagements at the event.
Click the link to know on what the audience has got to say about their ‘Neibolt House‘ set visit!
Even few from among the cast and crew of both the movies paid a visit to the respective sets. Photos and videos of the same were shared in social media.
‘IT‘ Director Andrés Muschietti with the cast at ‘Neibolt House‘ in Los Angeles‘Velaikkaran‘ star Sivakarthikeyan with a fan at ‘Cooliekkara Kuppam‘ set in Chennai
Click the link to view the visit of few from among the cast and crew of ‘Velaikkaran‘ to the set!
Providing online platforms and encouraging the audiences to go through an immersive experience:
In addition to offering an opportunity to experience the sets in a tangible, offline way, ‘Warner Bros. Pictures’ and ‘24AM STUDIOS’ have also provided online platforms to the audience to go through an immersive experience of their products via the marketing tools, VR (Virtual Reality) and 360° videos respectively. ‘Warner Bros. Pictures’ has released a video titled, ‘IT: FLOAT – A Cinematic VR Experience’ and ‘24AM STUDIOS’ has released a video titled, ‘Velaikkaran Set Making 360° Video’ in their respective official YouTube channels. In the former video, one gets to experience the world of Pennywise the Dancing Clown. Whereas, in the latter, the viewer can avail the opportunity to visit the ‘Cooliekkara Kuppam’ set virtually and at the same time, listen to art director T Muthuraj sharing his moments that had transpired during the time of set’s design and construction.
Click here to watch the video, ‘IT: FLOAT – A Cinematic VR Experience’ and here to watch the ‘Velaikkaran Set Making 360° Video’!
A cursory view at the experiential tactics of both the organizers exhibits the manner in which they have effectively leveraged both the online and offline spaces for the purpose of marketing. Apart from people obtaining awareness about the uniqueness of these brands and the box office prospects of the movies getting boosted, these campaigns have rendered memorable moments for the audience to cherish.
So, that’s it with my blog post about the Experiential Marketing Campaigns of ‘Warner Bros. Pictures’ and ‘24AM STUDIOS’ for ‘IT’ and ‘Velaikkaran’ respectively. Now, let me know your viewpoints about my article in the comments section!
With ‘Sarahah’ – a self-development tool that allows people to receive constructive feedback – being in news for various reasons, I decided to write this article to jot down my learning, pertaining to Marketing, from the journey of Sarahah. Let us have a look at my learning (which I claim as ‘Marketing Lessons’):
5. Manage the controversies around the product:
Despite Zainab letting people know the actual intentions behind the ‘Sarahah’ app, as far as my knowledge is concerned, the constructive utilization of the app has been very minimal. With respect to the same argument, the app has been in news for wrong reasons such as cyber bullying for quite some time. Also, rumours were rife that the makers of Sarahah were planning to expose the identities of the senders on August 1, 2017. But, the people behind Sarahah were prepared to manage the controversies circling the app.
In order to thwart cyber bullying, facility to block senders has been incorporated to the app. From Sarahah’s official Twitter account, it was clarified that the rumours regarding the plan to expose the senders’ identities are fake.
4. Leverage influencers:
In the fall of 2016, Zainab Alabdin Tawfiq had launched the website, Sarahah and shared it within his group of friends, expecting 1000 messages to be shared in the site. But, by the end of 2016, only a couple of hundred messages were shared. So, Zainab decided to share the application with his friend whom he considered to be a major influencer. After sharing Sarahah with his influencer friend, the reach of the website became manifold. Post the sharing, the application spread across other Arabian countries too.
Hence, it was the utilization of an influencer by Zainab that brought in a sea change in the Sarahah’s outreach.
Marketing Journo
3. Optimize the product for mobile platforms:
Following Sarahah’s outreach in Arab countries, Zainab had decided to create a mobile app for Sarahah. By hiring a third-party company, Zainab had created the mobile app and launched the same in the App Store on June 13, 2017. For the first time, Sarahah was available in English when it went live in the App Store. With its availability in the App Store in English, Sarahah went on to garner the people’s attention from Western Countries as well. The app has been made available for download from Google’s Play Store as well.
Zainab’s efforts to optimize his product for mobile platforms, such as to create an app version of Sarahah; cater the app to the universal audience by making it available in English; choosing the channel, App Store to distribute the app, have paid dividends to him.
2. Make a ‘Simple to use’ product:
As far as the ‘Sarahah’ application is concerned, you get to see minimal features in it and the navigation within the app tends to be uncomplicated. In order to use an application of this sort, one doesn’t necessarily be a tech-savvy. Also, for a person to send a message to a Sarahah user, it is not necessary for the sender to get the app installed.
All the above mentioned factors pertaining to the ‘Sarahah’ application have made it to be a ‘Simple to use’ product.
1. Incorporate a feature to your product that resonates with its target audience:
Be it in the workplace or family or friends, there have always been barriers (due to various factors) that have been preventing people from speaking openly. Under such prevailing circumstances, think of people getting a platform to share their opinion to the person they wish to and yet not reveal their identity. Wouldn’t such people feel excited or relieved with an opportunity of this kind? This is the point where Sarahah has been striking a chord with the people. It is the app’s ‘anonymous messaging’ feature that has been resonating well with its target audience.
What are your Marketing Lessons from Sarahah? Let me know in the comments below!
Life Lessons from Gregor Johann Mendel, the ‘Father of Modern Genetics’
Whenever people, on an extensive scale, discuss deeply or even initiate and engage in propaganda to promote the contributions or ideals of certain personalities in some sort of public platforms, I automatically get these thoughts: Why, all of a sudden, are most people talking about a personality who long back had passed away? Why weren’t the contributions or ideals celebrated as they are being now than when the respective individuals were alive? What kinds of circumstances are making most people hand-pick such persons, regard them in high esteem, debate their works and eventually term them to be momentous?
Of late, by chance, I revisited the news of exposition of Gregor Johann Mendel’s paper on genetics, ‘Experiments on plant hybridization’, which many of us would still be remembering of having a brief outlook, on this greatest path-breaking experiment, in our school studies. For me, by then in my schooldays, the chapters comprising Mendel’s works in my Botany book were a piece of information meant for knowledge acquisition and of course, to effectively reproduce my comprehensions in the examinations. But now with my view, which I have garnered reading the societies’ behavior in recognizing the contributions or discoveries of individuals, it appears apparently to me that rather than primarily focusing on one’s deeds with an intention of receiving instant recognition, one’s active and an honest participation in one’s own passion is what that counts a lot.
If not Mendel’s passionate pull towards his experimentation, amidst his pastoral duties in church, related to plant hybridization then there wouldn’t have been presentations about his findings as a paper, ‘Experiments on plant hybridization’ at two meetings of the Natural History Society of Brno in Moravia in 1865. As an immediate follow-up to the presentation, despite the recognition being minimal, reports in local newspapers showcased his discovery. Thereby, in 1990, independent rediscoveries of Mendel’s works on genetics by Erich Von Tschermak, Hugo de Vries, Carl Correns and William Jasper Spillman conceded Mendel’s priority. At a later time, the scientific fraternity went on to claim Mendel as the ‘Father of Modern Genetics’. These historical events clearly suggest that Gregor Johann Mendel was indeed phenomenal in ensuring a breakthrough in his topmost priority i.e. his work related to genetics, and keeping secondary the process of promoting his research, which was not noticed significantly then. Likewise, one’s passion should be fed by providing well defined results driven by an uncompromising effort by the corresponding person. If not an instant recognition, there are high chances for the outcome to gain prominence when a need arises for the value of the content at some point of time, in future.
‘Sri Thenandal Films’ pushes the envelope with Digital Marketing for ‘Mersal’
‘Sri Thenandal Films’ pushes the envelope with Digital Marketing for ‘Mersal’
It’s always been interesting to watch film production houses leveraging the digital space to offer a personalized experience to their target audience. With their 100th movie ‘Mersal’, in pipeline for a grand audio launch on 20th of August, Sri Thenandal Films aka TSL (makers of ‘Mersal’) have come up with a unique and interesting promotional strategy for the movie.
A chatbot to create personalized movie posters:
Along the lines of utilization of interactive chatbots for movies such as ‘Kaabil’, ‘M.S.Dhoni’, ‘Jolly LLB 2’, ‘Badrinath Ki Dulhaniya’, ‘Baahubali 2: The Conclusion’ and ‘Jab Harry Met Sejal’, TSL has introduced a chatbot for ‘Mersal’ using which their audience could create personalized Mersal posters. Sri Thenandal Films, in association with ICONICbot (a tech start-up cofounded by the Indian film actress cum producer, Vishaka Singh and ex-IBMer, Sandesh B Suvarna), has launched the chatbot that could be accessed by messaging in the official Facebook page of Sri Thenandal Films or on its messenger.
Target audience rejoicing the outcome of the strategy:
With Vijay – an iconic Indian actor who enjoys a huge fan base – on board for ‘Mersal’ and the movie being TSL’s 100th movie, what better circumstance than this could get TSL to implement the AI technology! As expected, the fans seem to love the outcome of this strategy a lot. In the social media accounts of TSL, the information regarding the chatbot was shared with the hashtag, ‘#MyMersalPoster’. Following suit, the fans have been sharing their customized Mersal posters under the same hashtag.
Marketing Journo
Complementary factors of the strategy:
The chatbot’s launch date i.e. 15th of August sounds ideal as the corresponding day is a pan-India holiday. Also, the regional movie influencers have propagated the news, about the chatbot launch, to their respective followers.
Chatbots of ‘Baahubali 2: The Conclusion’ and ‘Jab Harry Met Sejal’ VS Chatbot of ‘Mersal’:
Unlike the predominant feature of the chatbot of ‘Baahubali 2: The Conclusion’ that offered the people an opportunity to take part in an interactive quiz and that of the one for ‘Jab Harry Met Sejal’ that offered the audience to indulge in an immersive chat experience, the chatbot of ‘Mersal’ has been restricted with the creation of Mersal posters as of now. We have to wait to know from the makers regarding the inclusion of new features to the ‘Mersal’ chatbot.
So, that’s it with the write-up on the Digital Marketing Strategy of Sri Thenandal Films for ‘Mersal’. Hope you liked reading the article! Let me know your opinion in the comments section!
Do you feel that you don’t get enough recognition in your workplace in spite of doing your tasks? You need not feel dejected anymore. I have jotted down 4 ways that could help you to earn the recognition in your workplace that you have been craving for. Let us have a look at them.
1) Project yourself to your superior:
Firstly, in your workplace, you must try to effectively accomplish the tasks that have been assigned to you. Then, at the right time, proactively let your superior know that you have successfully completed the tasks. Also, when you face any obstacles – which you feel are beyond your control -, that hinder you to complete your work successfully, convey your superior about the same in advance. This will help the superior to come up with solutions that could address your concerns.
Takeaways:
By projecting yourself to your superior, you make him/her feel that entrusting you with a work ensures a positive result. Also, you make an impression that you express yourself well in adverse circumstances.
2) Grab the opportunities:
You should always be aware of the happenings in your workplace. While being so, when you feel that a scenario requires a handsome contribution from an individual and that individual could be you, without a second thought, try to work out on a plan that could guide you to contribute to the scenario. In this process, ensure that your actual tasks don’t get affected. Most importantly, have a word with your superior regarding your plan.
Takeaways:
You implicitly convey to your superior that you are interested in taking additional responsibilities. This attitude of yours counts a lot when you move up in your career ladder.
Marketing Journo
3) Create opportunities:
It is not always you get scenarios where you could contribute your efforts. Sometimes you have to create opportunities that could set the platform for you to showcase your abilities. When you are successfully done with your actual tasks, think of the areas related to your work where you could add values by means of the skills that you are naturally inclined to. For example, if you are interested in public speaking then arrange for a session whose main theme could be fun, motivation, education etc.,
Takeaways:
As a result of creating opportunities and executing them, you will earn a good impression from your superior and the people above your superior. Your skills will also get projected to various people across your workplace.
4) Ease off the workload of your superior:
It is not always your superior will explicitly ask for your help in easing off his/her work pressure. When you have accomplished your tasks and you feel that your superior needs a help in executing his tasks then let him your help. For you to think this way, you need to have a bigger picture of the processes that are happening in your workplace.
Takeaways:
By easing off the workload of your superior, you sort of create a personal bond with him/her. As far as the workplace activities are concerned, the personal bond enhances the mutual understanding between you and your superior.
Hope my 4 ways and their takeaways gave you the much needed heads up for your concern. Now, try applying these 4 ways in your workplace and enjoy the benefits that they offer.
5 Amazing Guerrilla Marketing Strategies from Popular Brands
5 Amazing Guerrilla Marketing Strategies from Popular Brands
After reading the article titled, ‘What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand’ written by Amanda Zantel-Weiner for Hubspot, I had surfed the internet to know more of such interesting Guerrilla Marketing strategies. Consequently, I came across innumerable strategies which I felt as being interesting. Among those, I have picked 5 and briefed about them in this post. Let’s take a look on them:
1. ‘Eyes On The Road’ Campaign for ‘Volkswagen’:
‘Eyes On The Road’ Campaign for ‘Volkswagen’
Via the ‘Eyes On the Road’ campaign, Volkswagen, in association with Ogilvy & Mather China, had offered societal values in a creative manner with the assistance of technology. In the campaign, they raised awareness among the people by highlighting the dangers of texting while driving.
As part of the campaign, a video was released, wherein the people initially seem to be waiting to watch a movie in ‘MCL Cinema’ in Hong Kong. In the movie hall, the lights go down and a video depicting the driving of a car, from the driver’s viewpoint, starts playing on the big screen. Then, a location-based short message is sent from the projector room to the defined Geo location within the theater i.e., to the mobile devices of the people who are out there in the theater. When everyone tries to take a look at the message in their respective mobiles, the car in the big screen is shown crashing. When everyone in the movie hall is rendering a clueless stare over the on-screen happening, the message, “Mobile use is now the leading cause of death behind the wheel” is displayed on the screen. Following which the audience are let known that all what they experienced till that moment was a reminder to them to keep their eyes on the road while driving. The Volkswagen logo accompanied by the phrase, ‘Das Auto.’ gets displayed at the end of the ad.
2. ‘A Telekinetic Surprise in a Coffee Shop’ prank for ‘Carrie’:
‘A Telekinetic Surprise in a Coffee Shop’ prank for ‘Carrie’
To promote the 2013 Hollywood horror film Carrie, its makers, in association with Thinkmodo, had staged a larger than life situation in Snice Coffee Shop in West Village, New York.
Before staging the event in the cafe; a fake wall was put up in the shop, a pulley system was integrated to the fake wall, tables and chairs were remote controlled and pictures and books were spring loaded. Following which, few actors – including the primary characters, a stunt man and a woman – posing as customers, were made to sit inside the coffee shop.
Whenever a customer, who is unaware of the above mentioned setup, visits the shop, the stunt man topples the coffee of the woman, who is seated in the nearby table, and pretends as if he unintentionally did so. Getting angry over her coffee being spilt, the woman is shown unleashing her telekinetic powers. As a result of which, the customers see the stunt man getting lifted up the fake wall, chairs and tables being moved randomly from their positions and pictures and books being thrown from the shelves and walls.
3. ‘Unbelievable Bus Shelter’ prank for ‘Pepsi Max’:
‘Unbelievable Bus Shelter’ prank for ‘Pepsi Max’
To promote PepsiCo’s ‘Pepsi Max’, Augmented Reality was deployed – in an interesting manner – over a see through window, available in the bus shelter of London’s New Oxford Street.
In the bus shelter, people were surprised on seeing unbelievable events on the see through window; a bomb approaching the bus shelter and exploding after dashing the glass, a tentacle of an octopus popping up from the drainage pit and abducting a person into the hole, a set of flying saucers floating above the skyline, a man hanging from balloons advancing towards the bus shelter, a giant laser-shooting robot and a fully grown tiger running towards the bus shelter.
Click here to have a look at the Augmented Reality stunt of Pepsi Max.
4. ‘Invisible Car’ Campaign for ‘Mercedez-Benz’:
‘Invisible Car’ Campaign for ‘Mercedez Benz’
Mercedez-Benz, in association with Jung von Matt (an Advertising agency headquartered in Germany), had implemented an innovative campaign to promote their F-CELL hydrogen fuel cell technology (a technology that allows the car to have zero-emissions or emit no pollutants to the environment).
As part of the campaign, mats containing numerous LEDs were utilized to cover the driver side of the car leaving out the tyres. A camera that was placed on the other side of the car captured the happenings on its side and transmitted them to the LEDs. Initially, the public were puzzled to see the car. Later, after getting to know on how the technology operates, they gathered around the car to enjoy watching their own reflections on the LEDs.
Click here to watch the glimpse of the ‘Invisible Car’ campaign.
5. ‘So Real, it’s Scary’ prank video for ‘LG’:
‘So Real, it’s Scary’ prank video for ‘LG’
To advertise their IPS monitors, LG, along with SuperHeroes (an Advertising agency based in Amsterdam, Netherlands) had come up with a video where unsuspecting people were pranked of dropping floors in a moving elevator.
Before the prank, 3’*3’ of IPS monitors were placed over the lower surface of an elevator to actually look like the lift’s floor. After people got into the elevator and it started moving, in each monitor, a video played in such a way that the floor of the lift appeared dropping. The perplexed reactions of the people, in response to the prank, were captured on hidden cameras that were placed inside the elevator.
Click here to watch the ‘So Real, it’s Scary’ prank video.
So, here I end my article about the 5 amazing Guerrilla Marketing strategies that have been implemented by 5 popular brands to promote their respective products.
Do you feel the above mentioned Guerrilla Marketing strategies to be amazing? Sound off in the comments section below.
Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘Jab Harry Met Sejal’
Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘Jab Harry Met Sejal’
As far as my knowledge goes, right after ‘Ra.One’, it has been the case with most movies of Shah Rukh Khan-Gauri Khan’s Red Chillies Entertainment, where their marketing efforts have been as notable as the themes of the movies. With Red Chillies Entertainment’s next, ‘Jab Harry Met Sejal’ being scheduled for a release on 4th August, 2017, I tried gathering information regarding the marketing strategies deployed for the movie. As a result, I have come up with this article that briefs about a couple of Digital Marketing strategies applied for the movie.
1. An interactive chatbot rendering an immersive experience:
Along the lines of utilizations of chatbots for movies such as ‘Kaabil’, ‘M.S.Dhoni’, ‘Jolly LLB 2’, ‘Badrinath Ki Dulhaniya’ and ‘Baahubali 2: The Conclusion‘, Red Chillies Entertainment have come up with an interactive chatbot to offer an immersive experience to their audience.
The chatbot has been designed in such a way that the people can get to interact with the character, Harry played by Shah Rukh Khan in the movie.
The features that this chatbot offers are more than just generic conversations. In its likeable interaction, the chatbot provides an intro about the characters, Harry and Sejal (Anushkha Sharma) from the movie and then offers us three engaging 37-second clips – which the makers call as ‘mini trails’ – from the film.
Also, using the chatbot, people can create customised posters, participate in a travel based personality quiz, watch songs from the movie and win exclusive merchandise.
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2. Very own Facebook camera effect for ‘Jab Harry Met Sejal’:
‘Jab Harry Met Sejal’ is one among the few films in Bollywood, to have their very own Facebook camera effect.
By accessing camera effects by swiping left on their Facebook profile, people could make use of the JHMS (Jab Harry Met Sejal) effect. Using this provision, people could click a picture or shoot a video and share the same in their story or Facebook profile in ‘Harry & Sejal’ style.
Those are the two Digital Marketing strategies that Red Chillies Entertainment has deployed for ‘Jab Harry Met Sejal’. Wish the marketing efforts of the Khan couple, to establish a ‘connect’ between their film and the digital audience, pays dividends with their movie’s result at box-office!
Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!
Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!
A film like ‘2.0’ (A sequel to the 2010 movie, ‘Endhiran’) that features stars like Rajinikanth and Akshay Kumar is automatically bound to garner the attention of movie-going people. But, Lyca Productions – the makers of ‘2.0’ – are pushing the envelope, in terms of promotional strategies, to widen the movie’s reach. Here are two such promotional strategies that have been implemented so far by the makers:
1. Utilization of Augmented Reality in the first look poster launch of ‘2.0’:
The first look poster launch of ‘2.0’ took place in Mumbai where the first looks of Rajinikanth and Akshay Kumar from ‘2.0’ were launched in 3D. Huge LCD screens were placed in the arena to set the tone for the mega audio launch. The event was hosted by the Bollywood filmmaker Karan Johar. Salman Khan had also made his presence at this event.
The best among the innovative ideas that were implemented in this event was the utilization of Augmented Reality. Using the technology, the image of Chitti (the character played by Rajinikanth in ‘Endhiran’) – answering Karan Johar’s questions – was incorporated into the screen that was placed over the stage.
Click here to enjoy watching the lively conversation between Chitti (Of course, a virtual image!) and Karan Johar. (Courtesy: Movie Talkies)
Making of Augmented Reality – 2.0 First Look Launch
A video titled, ‘Making of Augmented Reality – 2.0 First Look Launch | Lyca Productions’ was released on the official YouTube channel of ‘Lyca Productions’ on November 26, 2016, which shows a glimpse of how the ‘Augmented Reality’ sequence of the first look event was shot.
Click here to take a look at the making video. (Courtesy: Lyca Productions)
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2. Flew a hot air balloon over the Hollywood Signage in Los Angeles:
Hot air balloon flying over the Hollywood Signage in Los Angeles
To grab the eyeballs of people from outside India, Lyca Productions flew a 100-foot tall hot air balloon over the iconic Hollywood signage in Los Angeles. From Los Angeles, the balloon will be traveling to QuickChek Festival (28th -30th July) in New Jersey, USA. From New Jersey, the balloon will proceed to San Francisco, London, Dubai, Europe, South East Asian Countries, Australia, and finally to India. In India, the balloon is set to travel to various cities. Also, Lyca Productions is planning to involve well-known film stars from India, to take a ride in the balloon.
Click here to have a look at the video of hot air balloons flying. (Courtesy: YOYO TV Channel)
These are the 2 interesting promotional strategies from Lyca Productions for ‘2.0’. Hope you liked reading my write-up. Keep following Marketing Journo to get to know the interesting promotional strategies that get applied for ‘2.0’ by Lyca Productions in the upcoming days.
