Facebook camera effects Archives

3 Amazing Marketing Ideas Used for ‘Jurassic Park’ Movie Franchise, in the celebration of its 25th year

By Dhileepan | February 11, 2018

The Jurassic Park franchise has stepped into its 25th year. The way the film series grew all along like a childhood friend makes it an endearing one. In all these years, lot of aspects related to the franchise has evolved. One among them is marketing.

The next instalment of the franchise i.e. ‘Jurassic World: Fallen Kingdom’ will release on June 22, 2018. As a lead-up to the movie’s release and to mark Jurassic Park‘s 25th year, the makers are up with three amazing stuffs!

1. ‘Relive’ favorite memories of, and ‘Recreate’ favorite scenes, from ‘Jurassic Park’:

Jurassic Park 25th Anniversary — ‘**Relive’ favourite memories of, and ‘****Recreate’ favourite scenes, from ‘****Jurassic Park**’

The makers of ‘Jurassic Park‘ seem to know well on how to engage the fans of the movie in the evolution of the franchise.

To take part in the celebration of the movie’s Silver Jubilee, the producers offered fans a couple of ways. In which, one was to share their memories of ‘Jurassic Park‘ via a video. Wherein, selected videos will feature on ‘jurassicworld.com‘ and ‘Jurassic World‘ social media. And, the other way was for them to film and share an own version of their favorite scenes from ‘Jurassic Park‘ as a video. Here, chosen videos may be crosscut with original film footage. Also, the videos will get shared across the social media channels of ‘Jurassic World‘. The producers provided the platform, ‘jurassicworld.com‘ for fans to submit their contents. Besides, in either of the contests, there seem to be prizes for the winners.

The contests were open from January 5th to 22nd of 2018.

Marketing Journo

2. ‘Jurassic World’ camera effect on Facebook:

It seemed as if only Owen Grady (Chris Pratt in ‘Jurassic World’) dared to face the raptor, ‘Blue‘ barehanded and tame it ;-). But now, everyone, who has access to the Facebook’s mobile app, can share a screen space with a virtual raptor. All you need to do for that is to enable the ‘Jurassic World‘ effect in your Facebook camera. After enabling the effect, tap the place on your mobile’s screen where you would like to place ‘Blue‘.

The makers have used the ‘AR Studio‘ tool of the Facebook’s ‘Camera Effects Platform‘ to build the effect.

3. ‘Jeep’ commercial that kindles the nostalgia of ‘Jurassic Park’:

In the beginning, I had mentioned about the evolution of various aspects of the franchise. Among which, the Jeep Wrangler that featured in ‘Jurassic Park‘ is no exception. Now, ‘Jeep‘ has come up with a brand-new 2018 Jeep Wrangler Rubicon. The new model of the off-road SUV has now featured in one of the best ads released in this year’s ‘Super bowl‘. Along with the jeep, the ad features one among the favourites of Jurassic Park’s cast, Jeff Goldblum. And, we have the all-time favourite, T-Rex as well in the ad!

The ad, by kindling the nostalgia of ‘Jurassic Park‘, puts up an extensive advertising… An advertising for the Jeep’s latest model and ‘Jurassic World: Fallen Kingdom‘, alike!

Click here to watch the ad!

Conclusion:

The above mentioned strategies should be the beginning of many such sorts. Also, we will have to wait for some time to watch the winning ‘memories‘ and ‘recreation‘ videos. And, on whether the chosen ‘recreation‘ videos get cross cut in the original film footage.

What are your thoughts on these marketing tactics? Do you feel that I have missed any? Share your opinions in the comments section!

Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘Jab Harry Met Sejal’

By Dhileepan | July 20, 2017

Jab Harry Met Sejal - Shah Rukh Khan and Anushkha Sharma — **Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘*Jab Harry Met Sejal*’**

As far as my knowledge goes, right after ‘Ra.One’, it has been the case with most movies of Shah Rukh Khan-Gauri Khan’s Red Chillies Entertainment, where their marketing efforts have been as notable as the themes of the movies. With Red Chillies Entertainment’s next, ‘Jab Harry Met Sejal’ being scheduled for a release on 4^th August, 2017, I tried gathering information regarding the marketing strategies deployed for the movie. As a result, I have come up with this article that briefs about a couple of Digital Marketing strategies applied for the movie.

1. An interactive chatbot rendering an immersive experience:

Along the lines of utilizations of chatbots for movies such as ‘Kaabil’, ‘M.S.Dhoni’, ‘Jolly LLB 2’, ‘Badrinath Ki Dulhaniya’ and ‘Baahubali 2: The Conclusion‘, Red Chillies Entertainment have come up with an interactive chatbot to offer an immersive experience to their audience.

The chatbot has been designed in such a way that the people can get to interact with the character, Harry played by Shah Rukh Khan in the movie.

The features that this chatbot offers are more than just generic conversations. In its likeable interaction, the chatbot provides an intro about the characters, Harry and Sejal (Anushkha Sharma) from the movie and then offers us three engaging 37-second clips – which the makers call as ‘mini trails’ – from the film.

Also, using the chatbot, people can create customised posters, participate in a travel based personality quiz, watch songs from the movie and win exclusive merchandise.

Marketing Journo

2. Very own Facebook camera effect for ‘Jab Harry Met Sejal’:

‘Jab Harry Met Sejal’ is one among the few films in Bollywood, to have their very own Facebook camera effect.

By accessing camera effects by swiping left on their Facebook profile, people could make use of the JHMS (Jab Harry Met Sejal) effect. Using this provision, people could click a picture or shoot a video and share the same in their story or Facebook profile in ‘Harry & Sejal’ style.

Those are the two Digital Marketing strategies that Red Chillies Entertainment has deployed for ‘Jab Harry Met Sejal’. Wish the marketing efforts of the Khan couple, to establish a ‘connect’ between their film and the digital audience, pays dividends with their movie’s result at box-office!