Tag: Apple TV

Weekly Best in Movie Marketing - Severance & Avengers: Doomsday
Weekly Best in Movie Marketing: ‘Severence’ and ‘Avengers: Doomsday’

Weekly Best in Movie Marketing: ‘Severence’ and ‘Avengers: Doomsday’

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Hello! Welcome to the fifth blog post in my series, ‘Weekly Best in Movie Marketing‘. In this series, I highlight my favourite movie marketing initiatives from the week in my book. I also explain why they stand out to me.

In this article, I’ll discuss the offline and online promotions for the Apple TV‘s American science fiction psychological thriller television series, ‘Severance‘ and the Marvel Studios‘ American superhero film, ‘Avengers: Doomsday‘.

Pop-up Marketing for ‘Severance‘ in London:

Before the start of ‘Severance‘ season 2, Apple TV released a video showcasing the series-themed pop-up installation inside the Grand Central Station, New York City, to promote the thriller.

The promotional video was titled ‘Think inside the box‘. I enjoyed the concept and its execution!

With season 2 concluding on March 21, 2025, Apple TV has released a new video showcasing their engagement efforts with fans through a pop-up event in London. The video features actors dressed in corporate workplace attire, similar to characters from ‘Severance‘. They carry clusters of signature blue balloons adorned with the face of Mark S. (the character portrayed by Adam Scott in ‘Severance’) as they walk through the city.

As they stroll past notable London landmarks, including Tower Bridge, Big Ben, The London Eye, St. Paul’s Cathedral, and Trafalgar Square, the blue color of the balloons complements the structure of Tower Bridge and the water features in Trafalgar Square, as noted by Deadline. Eventually, the group arrives at a location where a giant balloon-like installation is positioned.

As the actors walked around the installation, the ‘Severance’ theme song was played, and an excited user posted the same on ‘X‘. The cast of ‘Severance‘, including Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman, Gwendoline Christie and the creator Dan Erickson, then pop up from among the swarm of actors and greet the fans.

Watch the video below…

The Roaring Success of Marvel‘s Livestream for the Cast Announcement of ‘Avengers: Doomsday‘ Movie:

The Super Bowl trailer of ‘Deadpool & Wolverine‘ from last year is currently the most viewed trailer of all time. But the long live stream that Marvel Studios conducted this week is 5 times more than the social volume of the former, as per Deadline.

The live stream was intended to announce the cast of ‘Avengers: Doomsday‘. A total of 27 chairs, each marked with the name of a character, were revealed. Every 15 minutes or so, a new chair was showcased. Robert Downey Jr., who was announced for ‘Avengers: Doomsday‘ as the villain Doctor Doom at Comic-Con (A fan convention conducted at San Diego) in July 2024, appeared as the last member, and the only person in the cast announcement in the live stream. While the audience had mixed feelings about the lengthy duration of the event, Marvel Studios‘ efforts resulted in 275 million digital views and 3.1 million mentions on social media. The hashtag #AvengersDoomsDay trended at the top of Twitter/X for over seven hours, and after 24 hours, the official Marvel YouTube live stream reached the #2 spot on trending.

The excitement surrounding the live stream led many contemporary movie franchises to join in. Here are a few examples…

Here are some positive comments from social media about the live stream…

Marvel Studios’ hard work not only dominated conversations for a time. It also sparked ongoing discussions among fans about the characters and actors yet to be announced. This excitement is largely due to Marvel Studios teasing another upcoming cast announcement.

Weekly Best in Movie Marketing 'Daredevil Born Again', 'Thug Life' and more
Weekly Best in Movie Marketing: ‘Daredevil: Born Again’, ‘Thug Life’ and more

Weekly Best in Movie Marketing: ‘Daredevil: Born Again’, ‘Thug Life’ and more

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Hello! Welcome to the fourth blog post in my series, ‘Weekly Best in Movie Marketing‘. In this series, I highlight my favourite movie marketing initiatives from the week in my book. I also explain why they stand out to me.

In this article, I will discuss the online promotions for the Irish black comedy television series, ‘Bad Sisters‘ by ‘Apple TV’ and the upcoming Tamil-language movie, ‘Thug Life‘ by ‘Raaj Kamal Films International‘ (RKFI), as well as the on-the-ground on-brand activations for the American television series ‘Daredevil: Born Again‘ by ‘Disney+‘ and for the upcoming Tamil-language sports drama film, ‘Test‘ by ‘Netflix‘.

Promotion for the ‘greenest show on TV’ Online:

On St. Patrick’s Day i.e., March 17, 2025, Apple TV‘s social media channels shared a promotional video for the Irish series ‘Bad Sisters‘, dubbing it as ‘The greenest show on TV‘. Each frame of the video prominently features a bright green colour, honouring Ireland’s nickname, ‘Emerald Isle‘. I love the brilliance behind the idea and the effort put into executing it.

Watch the video below on the ‘X‘ channel of ‘Apple TV‘…

Impressive mural for the ‘Disney+‘ series, ‘Daredevil: Born Again‘:

‘Daredevil: Born Again‘ is the 13th television series in the ‘Marvel Cinematic Universe‘ (MCU), which premiered on Disney+ on March 4, 2025, with the release of its first two episodes. To promote the series, the streamer collaborated with the street artist, ‘Insane51’, creating a huge mural in Manchester city. This artwork showcases the series’ main characters, ‘Daredevil‘ and ‘Kingpin‘, in a unique ‘double exposure’ style, layering two images over one another. Daredevil’s image appears in red, while Kingpin’s photo shows up in blue. These primary colours, which are placed far apart on the colour wheel, symbolize the stark opposition between the two characters. Viewers can see the mural with the naked eye and through red and blue lenses, enabling them to experience three different perspectives.

‘Daredevil: Born Again‘ mural (Pic Source)

The mural not only conveys a hidden meaning, but it also includes a tactile feature to allow people with visual impairments to engage with the art through touch. Visitors can experience the mural through sound by scanning a NaviLens code with their smartphones to access an audio description. This interactive experience was created in collaboration with the British charity, ‘Royal National Institute of Blind People‘ (RNIB).

On March 17, 2025, influencer KittysBlind from Manchester unveiled the mural. She has 550,000 followers on TikTok alone and was among the first to experience the tactile version of the mural.

Influencer ‘KittysBlind‘ while unveiling the mural (Pic Source)

I love two this activation for two aspects. One… I view the effort as a way to promote inclusivity. Two… The protagonist, Daredevil, is a blind lawyer. He possesses heightened senses, which align with one of the series’ core elements.

Imaginative billboard for the upcoming Netflix movie, ‘Test‘:

Netflix will premiere its Tamil-language sports drama ‘Test‘ on its streaming platform on April 4, 2025. To promote the film, the streamer has installed a creative billboard at Marina Beach in Chennai. I’ve always been a fan of Netflix’s imaginative billboards, such as the TARS-inspired billboard for ‘Interstellar‘. Another one I enjoyed was the ‘One Piece of Advice: Reach For Your Dreams‘ billboard for the series ‘One Piece‘. I’m excited more this time because an imaginative billboard has been installed in my neighbourhood for ‘Test‘.

The text on the billboard is particularly interesting; when viewed diagonally from the right, it reads ‘Herona Nallavara?‘ and when viewed diagonally from the left, it says ‘Kettavarna Villain-a‘. In ‘Google‘ search results, the meta description for the movie’s Netflix page shows: ‘The worlds of three ordinary people converge during a historic cricket match, ultimately forcing them to make life-altering decisions‘. Now, it’s quite evident that the clever advertising aligns perfectly with the movie’s theme. This makes me even more intrigued.

Watch the video from ‘Netflix India South‘ on the installation below…

‘Raaj Kamal Films International‘ skilfully rides the wave of high-profile events for its upcoming movie, ‘Thug Life‘:

I have observed that ‘Raaj Kamal Films International’ (RKFI) excels in positioning and marketing films. I’ve blogged about RKFI‘s marketing efforts for ‘Vikram‘ and ‘Amaran‘. So, I can say that it’s uncommon for them to ride the wave of high-profile events in the process of promoting their movies. I also mean that they’ve done in the past. But the reason for the same was so convincingly intertwined with the related movie. When Vijay‘s film ‘The Greatest of All Time‘ was released in theatres last year, RKFI shared the below post on its social media channels.

Sivakarthikeyan made a cameo in ‘The GOAT‘, and at that time, the RKFI team was producing the venture ‘Amaran‘. RKFI seized this marketing opportunity for ‘Amaran‘ by showing its teaser alongside ‘The GOAT‘ in cinemas.

Now, with its upcoming theatrical release, ‘Thug Life‘ scheduled for theatrical release on June 5, 2025, RKFI has rode the wave with a couple of videos this week to promote the film. The events on which the videos are based are high-profile but entirely unrelated to the movie. However, RKFI skillfully connected the events to the film’s aspects.

The first video is unveiled as a congratulatory message to Sunita Williams on her successful return from space. Watch the video below to know how deftly RKFI has intertwined its message for ‘Thug Life‘…

The second video rides the wave of popularity of the Indian Premier League franchise, the ‘Chennai Super Kings‘, by drawing a parallel between Kamal Haasan and STR with Mahendra Singh Dhoni and Ruturaj Gaikwad. The cherry on top of the effort is that the video releases on the same day as the highly anticipated match between the two most successful teams in IPL history: the ‘Chennai Super Kings‘ and the ‘Mumbai Indians’.

Watch the video below…