‘The Curse of La Llorona’ impressively jumped on the ‘Avengers: Endgame’ bandwagon
It’s a rarity to see a flick in a movie series, generating massive frenzy all over the world before its theatrical release. Now, when I try to recall one such rare movie, Avengers: Endgame of Marvel Cinematic Universe (MCU), pops up without a shadow of a doubt.
Since the movie, Avengers: Infinity War ended in a suspenseful manner, fans were left with utmost anxiety as to not miss the film’s sequel. Also, as the sequel, Avengers: Endgame (22nd movie of MCU) being labeled as the last movie of the franchise, the eagerness among the fans got immense. These aspects laid the groundwork for the “last installment” of one of the most memorable franchises of Hollywood to ride high.
For brands looking to promote their product/services, the movie appeared as a significant vehicle to unleash their prowess in marketing. Thereby, we have been observing various brands impressively riding the Avengers: Endgame wave either by associating themselves with the movie or by ambushing the same.
What appeared more interesting in these strategies was a movie doing a marketing ambush at Avengers: Endgame. Wherein, the ambush extended beyond the universe…SHARED UNIVERSE!
Before describing the movie’s marketing ambush, let me brief about a series of promotional contents shared by Marvel Studios for Avengers: Endgame.
A month before the release of Avengers: End game, a series of character posters featuring the MCU superheroes were shared on social media. Superheroes, who survived the snap of Thanos like Tony Stark, Steve Rogers and Thor in ‘Avengers: Infinity War’, appeared in full color. Whereas, the heroes, who turned to dust such as T’Challa, Peter Quill and Gamora, appeared in black and white. Also, each poster featured the tagline, ‘AVENGE THE FALLEN’. As the Hollywood Reporter puts, the tagline offered a new definition of the Avengers title and a callback to 2012’s first Avengers movie, wherein Tony Stark told Loki, “If we can’t protect the Earth, you can be damn sure we’ll avenge it.”
Check out the character posters below…
1 Month. #AvengersEndgame pic.twitter.com/fe0TW79dYJ
— Avengers (@Avengers) March 26, 2019
Marketing Journo
The Curse of La Llorona‘s marketing ambush at Avengers: Endgame:
On 25th April 2019, the day before the release of Endgame, the following poster was released in the social media of the movie, The Curse of La Llorona…
Twice the scares, half the time. #LaLlorona pic.twitter.com/z4Wiy80mQR
— The Curse of La Llorona (@lalloronamovie) April 25, 2019
Also Read: Dindigul Thalappakatti’s marketing ambush at the 2019 IPL!
The poster featured the titular character, La Llorona looking off camera and the tagline, ‘AVENGE THE CHILDREN’, rephrasing ‘AVENGE THE FALLEN’. The tagline appeared in a similar font and carried the spark effect from the original posters.
The rephrased text makes more sense to the movie’s crux as La Llorona persistently tries to drown children. Also, the social media post carried the text, ‘Twice the scares, half the time’ with the hashtag, ‘#LaLlorona’.
When all is said and done, it’s really impressive to notice The Curse of La Llorona, the sixth installment in The Conjuring Universe doing a marketing ambush at Avengers: Endgame of Marvel Cinematic Universe.
Photo Courtesy: Fotor and The Curse of La Llorona