Along the lines of promotional strategies for any brand or service, political campaigns have also been designed in an innovative and interesting manner. The inclusion of technologies to the strategies makes them appear even more appealing. Here’s a note of such high-profile political campaigns, across the world, which have effectively utilized Augmented Reality: 1. ‘blippAR …
After posting my previous write-up titled, ‘4 INNOVATIVE AND INTERESTING CONTENT MARKETING STRATEGIES IMPLEMENTED BY HORROR MOVIES IN HOLLYWOOD’, I came to know about 4 more Content Marketing strategies/campaigns – which I felt to be innovative and interesting – that have been implemented to promote 4 different movies belonging to 4 different genres (One movie …
From time immemorial, horror movies, for the factor of ‘ghost’ alone that has been involved in them, have been garnering the attention of significant number of movie-goers. But, in order to take such movies further closer to the audience, the distributors of the same have been deploying innovative and interesting Content Marketing strategies. Let us …
Sometime ago, I happened to learn about Simon Sinek’s ‘Golden Circle’ concept. I would say that the concept gives a unique and an interesting line to the crux of the Content Marketing approaches of some companies, which have been globally recognized as distinct and successful. In the concept, Simon Sinek conveys that such companies, while …
Similar to the amount of effort that has been put into the making of the two technically rich movies in the Baahubali franchise (Baahubali: The Beginning and Baahubali 2: The Conclusion), an equal amount of effort has been invested from the marketing arena as well to take the movies closer to the audience and sustain …
Recently, I read an article titled, ‘8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands’ written by Neil Patel in the site, contentmarketinginstitute.com. There is a section in this write-up that briefs about Coca-Cola’s ‘Share-a-Coke’ campaign. After reading the section, I remembered a similar Content Marketing campaign (though without an unique name …