Marketing Journo

5 striking Digital Marketing strategies implemented by the makers of Baahubali 2

By Dhileepan | May 21, 2017

Similar to the amount of effort that has been put into the making of the two technically rich movies in the Baahubali franchise (Baahubali: The Beginning and Baahubali 2: The Conclusion), an equal amount of effort has been invested from the marketing arena as well to take the movies closer to the audience and sustain …

Content Marketing Strategies: Coca-cola’s ‘Share-a-Coke’ vs ‘Cupid’ standee of ‘Remo’

By Dhileepan | May 18, 2017

Recently, I read an article titled, ‘8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands’ written by Neil Patel in the site, contentmarketinginstitute.com. There is a section in this write-up that briefs about Coca-Cola’s ‘Share-a-Coke’ campaign. After reading the section, I remembered a similar Content Marketing campaign (though without an unique name …