Many universities and colleges are coming up with interesting contents and impressive initiatives. They use Facebook pages as one of their media to let people know about such works. But, only the ones who do that in an effective manner seem to stand out. I went through the Facebook pages of few varsities to look …
The Jurassic Park franchise has stepped into its 25th year. The way the film series grew all along like a childhood friend makes it an endearing one. In all these years, lot of aspects related to the franchise has evolved. One among them is marketing. The next instalment of the franchise i.e. ‘Jurassic World: Fallen …
To take a product or service to the customer, there are several types in Marketing. In which, there is one type that is gaining prominence of late. The type is none other than Experiential Marketing. Experiential Marketing goes by this simple theory: Find your target audience. Know what they expect from you. Create an experience …
It’s been a while since I had written my last post in this blog. In fact, for a period of time, I wasn’t in touch with the changes that have been happening in the marketing sphere. A few days ago, when I had plunged again into one of my favorite parallel world (i.e. Marketing) to …
“when ur heart says you should meet someone, don’t delay. i always wanted to meet Kalam saab and i should have made the effort . my loss .” After the demise of the renowned aerospace engineer and the former President of India (2002-2007), Dr.A.P.J.Abdul Kalam, the above words were shared in Twitter, by the Bollywood …
Of late, I have observed several instances where the Indian Film Producers have showcased their immense interests in optimizing cutting edge technologies to promote their movies. There are few notable ones from among such instances. To start with, let me brief about the utilizations of cutting edge technologies for the marketing of movies such as …
In addition to their efforts in moviemaking, the film production houses have also been putting in ample efforts to make their movies reach their target audience. With technology growing day by day, there seem to be plentiful options available for the production houses to promote their movies. Augmented reality has been one among those technologies. …
With ‘Sarahah’ – a self-development tool that allows people to receive constructive feedback – being in news for various reasons, I decided to write this article to jot down my learning, pertaining to Marketing, from the journey of Sarahah. Let us have a look at my learning (which I claim as ‘Marketing Lessons’): 5. Manage …
This post originally appeared on the blog, SOCIETAL INSIGHT. Whenever people, on an extensive scale, discuss deeply or even initiate and engage in propaganda to promote the contributions or ideals of certain personalities in some sort of public platforms, I automatically get these thoughts: Why, all of a sudden, are most people talking about a …
It’s always been interesting to watch film production houses leveraging the digital space to offer a personalized experience to their target audience. With their 100th movie ‘Mersal’, in pipeline for a grand audio launch on 20th of August, Sri Thenandal Films aka TSL (makers of ‘Mersal’) have come up with a unique and interesting promotional …