On 25th April 2018, I attended the audio launch of the movie, Mr.Chandramouli at Sathyam Cinemas in Chennai. It was my first visit to an event of this kind. The producers of the movie, Mr. Dhananjayan G, Mr. S. Vikram Kumar and Mrs. Lalitha Dhananjayan had rendered a grand and a colorful event. As a …
Of late, in 2018, I could see a considerable number of deliberations going around in online, in favor of video when it comes to online contents. YouTube seems to be the go-to video platform for certain brands especially in cases where the brands target a younger audience. Also, YouTube seems to have a leg up …
This week, I completed reading the book, ‘My Brief History’ written by Stephen Hawking. I find the memoir to be interesting and identify a lot of takeaways from its chapters. As a blogger too, I am able to relate with some key points about Blogging with the aspects mentioned in a chapter. The chapter is …
Recently, I happened to read the article, ‘Grassroots Marketing in the Age of Social Media’. I could relate many aspects in it with Marvel Studios’ marketing efforts for ‘Black Panther’. So, I have come up with this article by jotting down my observations. Now, let us take a look at the efforts and the corresponding …
Many universities and colleges are coming up with interesting contents and impressive initiatives. They use Facebook pages as one of their media to let people know about such works. But, only the ones who do that in an effective manner seem to stand out. I went through the Facebook pages of few varsities to look …
The Jurassic Park franchise has stepped into its 25th year. The way the film series grew all along like a childhood friend makes it an endearing one. In all these years, lot of aspects related to the franchise has evolved. One among them is marketing. The next instalment of the franchise i.e. ‘Jurassic World: Fallen …
To take a product or service to the customer, there are several types in Marketing. In which, there is one type that is gaining prominence of late. The type is none other than Experiential Marketing. Experiential Marketing goes by this simple theory: Find your target audience. Know what they expect from you. Create an experience …
It’s been a while since I had written my last post in this blog. In fact, for a period of time, I wasn’t in touch with the changes that have been happening in the marketing sphere. A few days ago, when I had plunged again into one of my favorite parallel world (i.e. Marketing) to …
“when ur heart says you should meet someone, don’t delay. i always wanted to meet Kalam saab and i should have made the effort . my loss .” After the demise of the renowned aerospace engineer and the former President of India (2002-2007), Dr.A.P.J.Abdul Kalam, the above words were shared in Twitter, by the Bollywood …
Of late, I have observed several instances where the Indian Film Producers have showcased their immense interests in optimizing cutting edge technologies to promote their movies. There are few notable ones from among such instances. To start with, let me brief about the utilizations of cutting edge technologies for the marketing of movies such as …