Personal Branding Archives - MARKETING JOURNO

Servant leadership: In Hour of Need for Businesses in the time of Corona

By Dhileepan | May 25, 2020

Novel Corona virus has radically reshaped a lot of aspects in our day-to-day life. Businesses are no exceptions.

Recently, I went to a hotel situated in my locality to down breakfast. Dine-in space was blocked off. Only takeaway service was available. Customers could collect their food by waiting in the hotel’s facade.

Hotel’s owner was looking after the billing section. There were only three waiters who were busy delivering the food ordered to the awaiting customers.

And there came a customer who ordered coffee. When one of the waiter rolled up his sleeves to prepare it, owner asked him to look after the orders that are queuing up and got in the groove to brew the beverage.

In the past two months, I’ve stumbled upon few more servant leadership instances as above.

And then, of late, I read a ‘Fast Company’ article, which briefs the shift in the public perception of CEOs during the pandemic, based on a report by the WPP plc.-owned New York-based marketing consultancy ‘Group SJR’.

The report ‘THE CEO LEADERBOARD: COVID-19 REPUTATION RANKINGS’ unveils the ranking of brand perception across Fortune 100 CEOs – measuring how they were perceived before COVID-19 was declared a global pandemic and how their reputation has changed in the subsequent weeks.

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The ranking is based on the assessment of the publicly available digital data, spanning across Facebook posts, Tweets, LinkedIn posts, Instagram posts, YouTube comments, News Sites, RSS Feeds, Blogs, around the Fortune 100 CEOs between January 1^st, 2020 and April 15^th, 2020.

The LEADERBOARD lists top 25 from the Fortune 100 CEOs who came out on top in this most democratic and existential crises.

Also, it puts down the top 10 CEOs across industries like tech, retail, healthcare and finance.

The ‘Fast Company’ article concludes with the ‘Group SJR’ co-founder and CEO Alexander Jutkowitz mentioning that the leaders with highest scores in the ranking were those who were highly visible in the crisis, communicated clearly and been empathetic.

His statement, “Servant leadership really has come to the fore” vastly sums up the need of the hour.

With all is said and done, from the scenario that I observed in the hotel to the bottom line that the Group SJR’s Leaderboard underscores, servant leadership has become one conspicuous attribute of business leadership going forward.

Pic Courtesy: Fotor

4 Ways to Market Yourself in Workplace

By Dhileepan | August 2, 2017

Do you feel that you don’t get enough recognition in your workplace in spite of doing your tasks? You need not feel dejected anymore. I have jotted down 4 ways that could help you to earn the recognition in your workplace that you have been craving for. Let us have a look at them.

1) Project yourself to your superior:

Firstly, in your workplace, you must try to effectively accomplish the tasks that have been assigned to you. Then, at the right time, proactively let your superior know that you have successfully completed the tasks. Also, when you face any obstacles – which you feel are beyond your control -, that hinder you to complete your work successfully, convey your superior about the same in advance. This will help the superior to come up with solutions that could address your concerns.

Takeaways:

By projecting yourself to your superior, you make him/her feel that entrusting you with a work ensures a positive result. Also, you make an impression that you express yourself well in adverse circumstances.

2) Grab the opportunities:

You should always be aware of the happenings in your workplace. While being so, when you feel that a scenario requires a handsome contribution from an individual and that individual could be you, without a second thought, try to work out on a plan that could guide you to contribute to the scenario. In this process, ensure that your actual tasks don’t get affected. Most importantly, have a word with your superior regarding your plan.

Takeaways:

You implicitly convey to your superior that you are interested in taking additional responsibilities. This attitude of yours counts a lot when you move up in your career ladder.

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3) Create opportunities:

It is not always you get scenarios where you could contribute your efforts. Sometimes you have to create opportunities that could set the platform for you to showcase your abilities. When you are successfully done with your actual tasks, think of the areas related to your work where you could add values by means of the skills that you are naturally inclined to. For example, if you are interested in public speaking then arrange for a session whose main theme could be fun, motivation, education etc.,

Takeaways:

As a result of creating opportunities and executing them, you will earn a good impression from your superior and the people above your superior. Your skills will also get projected to various people across your workplace.

4) Ease off the workload of your superior:

It is not always your superior will explicitly ask for your help in easing off his/her work pressure. When you have accomplished your tasks and you feel that your superior needs a help in executing his tasks then let him your help. For you to think this way, you need to have a bigger picture of the processes that are happening in your workplace.

Takeaways:

By easing off the workload of your superior, you sort of create a personal bond with him/her. As far as the workplace activities are concerned, the personal bond enhances the mutual understanding between you and your superior.

Hope my 4 ways and their takeaways gave you the much needed heads up for your concern. Now, try applying these 4 ways in your workplace and enjoy the benefits that they offer.