Weekly Best in Movie Marketing: ‘The Monkey’ and ‘Good Bad Ugly’

Every week, tons of movie marketing content flood social media, and I’ve always wanted to pick out the best and share them in a blog series. So, starting this week, I’m launching ‘Weekly Best in Movie Marketing’ to highlight my favorite movie marketing initiatives and why they stand out to me.

In the first article of this series, I’ll talk about the guerrilla marketing stunt by ‘Neon’ for ‘The Monkey’ and the teaser for the Ajith-starrer ‘Good Bad Ugly’.

Guerrilla Marketing Stunt for the movie, ‘The Monkey’:

‘The Monkey’, directed by Osgood Perkins, premiered in theaters on February 21, 2025. To promote the film, the producer, ‘Neon’, staged a dramatic marketing stunt by letting a bus, filled with lifelike dummies of decapitated cheerleaders hanging out of the windows, being driven by someone dressed up like the titular toy around Hollywood, leaving passersby spooked.

Watch the video below…

I haven’t watched the movie yet, but I got to know from gamesradar+ that it’s a direct reference to one of the movie’s most shocking moments. I should be catching up with the movie soon to know the same.

Exuberant & Suicide Squad-like ‘Good Bad Ugly’ teaser:

It’s been a while since a teaser for a Tamil movie starring Ajith Kumar was released to much fanfare. I loved the teaser. It was exuberant. I find the style comparable to ‘Suicide Squad’ (2016), a film I greatly enjoy.

Watch the teaser below…

I like the focus on branding in the teaser. Several shots highlighted the name ‘AK’, which is the name Ajith Kumar has recently preferred to use for himself. In that regard, it was a thoughtful effort to indicate the direction moving forward. Below is one of such shots…