Tag: Jurassic World: Fallen Kingdom

4 Guerrilla Marketing Campaigns of popular movies you love!

4 Guerrilla Marketing Campaigns of popular movies you love!

Collage
A collage of stills from Jurassic World: Fallen Kingdom, Ant-Man, IT and Deadpool

This happened a week ago.

IT looked much like how the savage beast thrust the doors of a cargo hold in the climax of The Lost World: Jurassic Park.

IT prompted many among the passersby to double-check on what they saw.

IT made the commuters click photos and share them on social media.

Thereby, IT spurred a series of conversations from netizens… and a sequence of interpretations from media houses.

IT…IT…IT…IT…What was IT?

IT was a giant replica of a dinosaur breaking out of a container on a boat, which floated on River Thames in London.

Dd8PTqqU8AE2vaq
Giant replica of T-Rex on River Thames in London

IT appeared like the ‘recreation’ of the below scene from Jurassic World: Fallen Kingdom.

giphy

This event, presumed to be a stunt for Jurassic World: Fallen Kingdom, is unusual… unusual in the case of movie marketing. By that means, it serves as an ideal example of Guerrilla Marketing.

This occurrence made me recall few Guerrilla Marketing campaigns… campaigns implemented for certain movies. In this article, I present them to you.

‘Ant-sized’ bill boards for Ant-Man:

ant-man
A still from Ant-Man

It was way back in 2015. Marvel Cinematic Universe superhero, Ant-Man was about to launch his first feature film. By then, Mr. Glasses (an Australian experiential marketing agency) pitched in to promote Ant-Man among the Australian audience.

For promotion, they launched a ‘miniature campaign’. As part of the campaign, they created 200 mini billboards. In other words, they shrunk traditional billboards… like how Ant-Man contracted in size in the film.

opera
A mini billboard created for the ‘miniature campaign’

The boards contained the name of the movie, production house and the movie’s release date. The boards were then placed in areas where they could garner much audience attention. They got placed across Sydney, Melbourne and Brisbane.

This promotional activity created a sensation. The campaign got mentioned in a handful of world renowned newspapers and magazines. As a result of the surge in the popularity of the drive, Marvel booked mini billboards worldwide.

The campaign done on a budget of $22K yielded the well-set launch pad for the movie, Ant-Man.

‘Scary’ drive for IT:

Rothman-IT
A still from IT

In 2017, Village Roadshow deployed a weird drive to promote the horror flick, IT. This promotion is yet another brain child of Mr. Glasses.

The campaign included two activities. First was to create hand painted murals. The agency made street artists to create murals depicting their versions of Pennywise. They did so as they had restrictions in using the imageries of the clown that appears in the movie. The artists splashed their artworks on the walls of Sydney, Melbourne and Brisbane. The drawings contained texts such as ‘YOU’LL FLOAT TOO‘, movie name, release date and the hashtag, ‘#ITMOVIE‘.

Mr-Glasses-Roadshow-Experiential-IT-Red-Balloons-James-Jirat-768x440
A hand painted mural

And, second was to tie red balloons to storm water drains. Alongside the drains was the message, ‘IT IS CLOSER THAN YOU THINK. #ITMOVIE IN CINEMAS SEPTEMBER 7.‘.

Mr-Glasses-Roadshow-Experiential-IT-Red-Balloons-1
Balloons tied to storm water drains alongside which is the message, ‘IT IS CLOSER THAN YOU THINK. #ITMOVIE IN CINEMAS SEPTEMBER 7.

This marketing by the agency went viral globally.

The red balloon has been prominent not only in the movie, IT but also in its marketing as mentioned above.

Both activities sound striking despite the very tight budget (as mentioned in the website of Mr. Glasses) of the client.

Blu-ray packaging stunt for Deadpool:

Deadpool-2-poster
A still from Deadpool 2

Among the many innovative marketing of Deadpool 2 is this one, which happened in Walmart. It was business as usual for Deadpool. Once again, he broke the fourth wall and got into the act of the movie’s marketing.

People were in for a surprise to see Deadpool taking over the endcap of Blu-ray movies of which he is not a part of. Some of the movies that Deadpool took over are Predator, The Terminator and Logan. In specific, the packaging stunt involved movies affiliated with Fox Home Entertainment. And, those which were iconic to a degree and had a noticeable art.

deadpool-blu-ray-qa-sm-vertical-2018
Deadpool taking over the endcap of Blu-ray movies in a Walmart store

The stunt appeared as bizarre and witty as the nature of Deapool. Fox Home Entertainment‘s in-house team along with Neuron Syndicate (Los Angeles based advertising agency) pulled off the stunt.

Conclusion:

All the above mentioned advertisements got placed in unusual and unexpected locations. And, the methods used by them were unconventional. Also, the strategies should be the first or the only ad executions of this kind (or should be so for a period of time). Thereby, they serve as perfect illustrations of Guerrilla Marketing.

What other movie marketing tactics you sense to fit the bill? Let me know in the comments!

(Photo Courtesy: Universal Pictures, Marvel Studios,
Warner Bros. Pictures and Adweek)
3 Amazing Marketing Ideas Used for ‘Jurassic Park’ Movie Franchise, in the celebration of its 25th year

3 Amazing Marketing Ideas Used for ‘Jurassic Park’ Movie Franchise, in the celebration of its 25th year

Jurassic World
3 Amazing Marketing Ideas Used for ‘Jurassic Park‘ Movie Franchise, in the celebration of its 25th year

The Jurassic Park franchise has stepped into its 25th year. The way the film series grew all along like a childhood friend makes it an endearing one. In all these years, lot of aspects related to the franchise has evolved. One among them is marketing.

The next instalment of the franchise i.e. ‘Jurassic World: Fallen Kingdom’ will release on June 22, 2018. As a lead-up to the movie’s release and to mark Jurassic Park‘s 25th year, the makers are up with three amazing stuffs!

1. ‘Relive’ favorite memories of, and ‘Recreate’ favorite scenes, from ‘Jurassic Park’:

Jurassic Park 25th Anniversary
Relive’ favourite memories of, and ‘Recreate’ favourite scenes, from ‘Jurassic Park

The makers of ‘Jurassic Park‘ seem to know well on how to engage the fans of the movie in the evolution of the franchise.

To take part in the celebration of the movie’s Silver Jubilee, the producers offered fans a couple of ways. In which, one was to share their memories of ‘Jurassic Park‘ via a video. Wherein, selected videos will feature on ‘jurassicworld.com‘ and ‘Jurassic World‘ social media. And, the other way was for them to film and share an own version of their favorite scenes from ‘Jurassic Park‘ as a video. Here, chosen videos may be crosscut with original film footage. Also, the videos will get shared across the social media channels of ‘Jurassic World‘. The producers provided the platform, ‘jurassicworld.com‘ for fans to submit their contents. Besides, in either of the contests, there seem to be prizes for the winners.

The contests were open from January 5th to 22nd of 2018.

2. ‘Jurassic World’ camera effect on Facebook:

Blue
Pic featuring the raptor, ‘Blue‘ and Own Grady (Chris Pratt) from ‘Jurassic World: Fallen Kingdom

It seemed as if only Owen Grady (Chris Pratt in ‘Jurassic World’) dared to face the raptor, ‘Blue‘ barehanded and tame it ;-). But now, everyone, who has access to the Facebook’s mobile app, can share a screen space with a virtual raptor. All you need to do for that is to enable the Jurassic World‘ effect in your Facebook camera. After enabling the effect, tap the place on your mobile’s screen where you would like to place ‘Blue‘.

The makers have used the ‘AR Studio‘ tool of the Facebook’s ‘Camera Effects Platform‘ to build the effect.

3. ‘Jeep’ commercial that kindles the nostalgia of ‘Jurassic Park’:

Wrangler
Pic featuring Jeep Wrangler Rubicon and Jeff Goldblum

In the beginning, I had mentioned about the evolution of various aspects of the franchise. Among which, the Jeep Wrangler that featured in ‘Jurassic Park‘ is no exception. Now, ‘Jeep‘ has come up with a brand-new 2018 Jeep Wrangler Rubicon. The new model of the off-road SUV has now featured in one of the best ads released in this year’s ‘Super bowl‘. Along with the jeep, the ad features one among the favourites of Jurassic Park’s cast, Jeff Goldblum. And, we have the all-time favourite, T-Rex as well in the ad!

The ad, by kindling the nostalgia of ‘Jurassic Park‘, puts up an extensive advertising… An advertising for the Jeep’s latest model and ‘Jurassic World: Fallen Kingdom‘, alike!

Click here to watch the ad!

Conclusion:

The above mentioned strategies should be the beginning of many such sorts. Also, we will have to wait for some time to watch the winning ‘memories‘ and ‘recreation‘ videos. And, on whether the chosen ‘recreation‘ videos get cross cut in the original film footage.

What are your thoughts on these marketing tactics? Do you feel that I have missed any? Share your opinions in the comments section!