5 Marketing Lessons from Sarahah

5 Marketing Lessons from Sarahah

With ‘Sarahah’ – a self-development tool that allows people to receive constructive feedback – being in news for various reasons, I decided to write this article to jot down my learning, pertaining to Marketing, from the journey of Sarahah. Let us have a look at my learning (which I claim as ‘Marketing Lessons’): 5. Manage …

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Life Lessons from Gregor Johann Mendel, the ‘Father of Modern Genetics’

Life Lessons from Gregor Johann Mendel, the ‘Father of Modern Genetics’

This post originally appeared on the blog, SOCIETAL INSIGHT. Whenever people, on an extensive scale, discuss deeply or even initiate and engage in propaganda to promote the contributions or ideals of certain personalities in some sort of public platforms, I automatically get these thoughts: Why, all of a sudden, are most people talking about a …

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‘Sri Thenandal Films’ pushes the envelope with Digital Marketing for ‘Mersal’

‘Sri Thenandal Films’ pushes the envelope with Digital Marketing for ‘Mersal’

It’s always been interesting to watch film production houses leveraging the digital space to offer a personalized experience to their target audience. With their 100th movie ‘Mersal’, in pipeline for a grand audio launch on 20th of August, Sri Thenandal Films aka TSL (makers of ‘Mersal’) have come up with a unique and interesting promotional …

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5 Amazing Guerrilla Marketing Strategies from Popular Brands

5 Amazing Guerrilla Marketing Strategies from Popular Brands

After reading the article titled, ‘What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand’ written by Amanda Zantel-Weiner for Hubspot, I had surfed the internet to know more of such interesting Guerrilla Marketing strategies. Consequently, I came across innumerable strategies which I felt as being interesting. Among those, I have picked 5 and briefed …

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Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘Jab Harry Met Sejal’

Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘Jab Harry Met Sejal’

As far as my knowledge goes, right after ‘Ra.One’, it has been the case with most movies of Shah Rukh Khan-Gauri Khan’s Red Chillies Entertainment, where their marketing efforts have been as notable as the themes of the movies. With Red Chillies Entertainment’s next, ‘Jab Harry Met Sejal’ being scheduled for a release on 4th …

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Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!

Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!

A film like ‘2.0’ (Sequel to the 2010 movie, ‘Endhiran’) that features stars like Rajinikanth and Akshay Kumar is automatically bound to garner the attention of movie-going people. But, Lyca Productions – the makers of ‘2.0’ – are pushing the envelope, in terms of promotional strategies, to widen the movie’s reach. Here are two such …

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How high-profile Political Campaigns across the world have effectively utilized Augmented Reality!

How high-profile Political Campaigns across the world have effectively utilized Augmented Reality!

Along the lines of promotional strategies for any brand or service, political campaigns have also been designed in an innovative and interesting manner. The inclusion of technologies to the strategies makes them appear even more appealing. Here’s a note of such high-profile political campaigns, across the world, which have effectively utilized Augmented Reality: 1. ‘blippAR …

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4 captivating Content Marketing innovations applied for some fascinating movies of Hollywood

4 captivating Content Marketing innovations applied for some fascinating movies of Hollywood

After posting my previous write-up titled, ‘4 INNOVATIVE AND INTERESTING CONTENT MARKETING STRATEGIES IMPLEMENTED BY HORROR MOVIES IN HOLLYWOOD’, I came to know about 4 more Content Marketing strategies/campaigns – which I felt to be innovative and interesting – that have been implemented to promote 4 different movies belonging to 4 different genres (One movie …

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