Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘Jab Harry Met Sejal’

Red Chillies Entertainment’s notable Digital Marketing efforts for Shah Rukh Khan-Anushkha Sharma’s ‘Jab Harry Met Sejal’

As far as my knowledge goes, right after ‘Ra.One’, it has been the case with most movies of Shah Rukh Khan-Gauri Khan’s Red Chillies Entertainment, where their marketing efforts have been as notable as the themes of the movies. With Red Chillies Entertainment’s next, ‘Jab Harry Met Sejal’ being scheduled for a release on 4th …

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Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!

Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!

A film like ‘2.0’ (Sequel to the 2010 movie, ‘Endhiran’) that features stars like Rajinikanth and Akshay Kumar is automatically bound to garner the attention of movie-going people. But, Lyca Productions – the makers of ‘2.0’ – are pushing the envelope, in terms of promotional strategies, to widen the movie’s reach. Here are two such …

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How high-profile Political Campaigns across the world have effectively utilized Augmented Reality!

How high-profile Political Campaigns across the world have effectively utilized Augmented Reality!

Along the lines of promotional strategies for any brand or service, political campaigns have also been designed in an innovative and interesting manner. The inclusion of technologies to the strategies makes them appear even more appealing. Here’s a note of such high-profile political campaigns, across the world, which have effectively utilized Augmented Reality: 1. ‘blippAR …

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4 captivating Content Marketing innovations applied for some fascinating movies of Hollywood

4 captivating Content Marketing innovations applied for some fascinating movies of Hollywood

After posting my previous write-up titled, ‘4 INNOVATIVE AND INTERESTING CONTENT MARKETING STRATEGIES IMPLEMENTED BY HORROR MOVIES IN HOLLYWOOD’, I came to know about 4 more Content Marketing strategies/campaigns – which I felt to be innovative and interesting – that have been implemented to promote 4 different movies belonging to 4 different genres (One movie …

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4 innovative and interesting Content Marketing strategies implemented by horror movies in Hollywood

4 innovative and interesting Content Marketing strategies implemented by horror movies in Hollywood

From time immemorial, horror movies, for the factor of ‘ghost’ alone that has been involved in them, have been garnering the attention of significant number of movie-goers. But, in order to take such movies further closer to the audience, the distributors of the same have been deploying innovative and interesting Content Marketing strategies. Let us …

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Ads of Vodafone SuperNet 4G: Paragons of effective utilization of Storytelling in Content Marketing

Ads of Vodafone SuperNet 4G: Paragons of effective utilization of Storytelling in Content Marketing

Sometime ago, I happened to learn about Simon Sinek’s ‘Golden Circle’ concept. I would say that the concept gives a unique and an interesting line to the crux of the Content Marketing approaches of some companies, which have been globally recognized as distinct and successful. In the concept, Simon Sinek conveys that such companies, while …

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5 striking Digital Marketing strategies implemented by the makers of Baahubali 2

5 striking Digital Marketing strategies implemented by the makers of Baahubali 2

Similar to the amount of effort that has been put into the making of the two technically rich movies in the Baahubali franchise (Baahubali: The Beginning and Baahubali 2: The Conclusion), an equal amount of effort has been invested from the marketing arena as well to take the movies closer to the audience and sustain …

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Content Marketing Strategies: Coca-cola’s ‘Share-a-Coke’ vs ‘Cupid’ standee of ‘Remo’

Content Marketing Strategies: Coca-cola’s ‘Share-a-Coke’ vs ‘Cupid’ standee of ‘Remo’

Recently, I read an article titled, ‘8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands’ written by Neil Patel in the site, contentmarketinginstitute.com. There is a section in this write-up that briefs about Coca-Cola’s ‘Share-a-Coke’ campaign. After reading the section, I remembered a similar Content Marketing campaign (though without an unique name …

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