Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!

Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!

2.0 still
Promotional strategies for ‘2.0’ seem to serve as perfect preludes to the movie!

A film like ‘2.0’ (Sequel to the 2010 movie, ‘Endhiran’) that features stars like Rajinikanth and Akshay Kumar is automatically bound to garner the attention of movie-going people. But, Lyca Productions – the makers of ‘2.0’ – are pushing the envelope, in terms of promotional strategies, to widen the movie’s reach. Here are two such promotional strategies that have been implemented so far by the makers:

1. Utilization of Augmented Reality in the first look poster launch of ‘2.0’:

The first look poster launch of ‘2.0’ took place in Mumbai where the first looks of Rajinikanth and Akshay Kumar from ‘2.0’ were launched in 3D. Huge LCD screens were placed in the arena to set the tone for the mega audio launch. The event was hosted by the Bollywood film maker Karan Johar. Salman Khan had also made his presence to this event.

The best among the innovative ideas that were implemented in this event was the utilization of Augmented Reality. Using the technology, the image of Chitti (character played by Rajinikanth in ‘Endhiran’) – answering to Karan Johar’s questions – was incorporated to the screen that was placed over the stage.

Click here to enjoy watching the lively conversation between Chitti (Of course, a virtual image!) and Karan Johar. (Courtesy: Movie Talkies)

2.0 First Look Launch
Making of Augmented Reality – 2.0 First Look Launch

A video titled, ‘Making of Augmented Reality – 2.0 First Look Launch | Lyca Productions’ was released in the official YouTube channel of ‘Lyca Productions’ on November 26, 2016 that shows a glimpse of how the ‘Augmented Reality’ sequence of the first look event was shot.

Click here to take a look at the making video. (Courtesy: Lyca Productions)

2. Flew hot air balloon over the Hollywood Signage in Los Angeles:

Hot air balloons for '2.0'
Hot air balloon flying over the Hollywood Signage in Los Angeles

To grab the eyeballs of people from outside India, Lyca Productions flew a 100-foot tall hot air balloon over the iconic Hollywood signage in Los Angeles. From Los Angeles, the balloon will be traveling to QuickChek Festival (28th -30th July) in New Jersey, USA. From New Jersey, the balloon will proceed to San Francisco, London, Dubai, Europe, South East Asian Countries, Australia and finally to India. In India, the balloon is set to travel to various cities. Also, Lyca Productions is planning to involve well-known film stars from India, to take a ride in the balloon.

Click here to have a look at the video of hot air balloons flying. (Courtesy: YOYO TV Channel)

These are the 2 interesting promotional strategies from Lyca Productions for ‘2.0’. Hope you liked reading my write-up. Keep following Marketing Journo to get to know the interesting promotional strategies that get applied for ‘2.0’ by Lyca Productions in the upcoming days.

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